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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456
White Lace/Stone ComboIvory/ShellLatte Lift Lace/IvoryLatte Lift w/ BlackPeach Swirl PrintMorning Fog/BlackBlack w/ Body BeigeNavy/White
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
Maidenform 9456 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups. Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Featured Review:
Karen from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 21, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9456 reviews
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Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454
Latte Lift w/ BlackBlack w/ Body Beige
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Maidenform Comfort Devotion Extra Coverage Wirefree Bra
Maidenform 9454 reviews
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The Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454 features padding along the front sides, cups and center panel for additional comfort. Maidenform's Comfort Devotion Extra Coverage Wirefree Bra has contour/t-shirt wireless cups with light padding for shape and support.
Featured Review:
Donna from Jacksonville, Florida, Dubal
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 01, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9454 reviews
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Maidenform Endlessly Smooth Plunge Bodybriefer DM1008
Latte LiftBlack
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Maidenform Endlessly Smooth Plunge Bodybriefer
Maidenform DM1008 reviews
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The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility. Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
Featured Review:
Ida from Florida
Height: Petite (5'3" and under)      Age: 50s
Posted: September 12, 2016
$58.00 Now: $40.60
30% Off Today! (or more)
Maidenform DM1008 reviews
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Maidenform Dream Bandeau Bra 40974
WhiteBody BeigeBlack
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Maidenform Dream Bandeau Bra
Maidenform 40974 reviews
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The Maidenform Simply Heaven Bandeau 40974 is the perfect complement to sheer tops and blouses. It also makes a great layering piece. The Maidenform Simply Heaven Bandeau 40974 has a thick, covered-elastic underband that provides additional support to the breasts.
Featured Review:
Madeline from Philadelphia Pa
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: December 13, 2016
$22.00 Now: $15.40
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Maidenform 40974 reviews
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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
White with SilverGentle Peach w/IvoryGrey Slate with GlossBlack with Navy
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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
Maidenform MFD822 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2017
$40.00 Now: $28.00
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Maidenform Convertible Wirefree Sports Bra DM7992
White/BlackBlue Heather PrintCharcoal Heather Print
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Maidenform Convertible Wirefree Sports Bra
Maidenform DM7992 reviews
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The Maidenform Convertible Wirefree Sports Bra DM7992 has padded cups with a ventilated design for better airflow and graduated thickness for support. Maidenform's Convertible Wirefree Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
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Maidenform DM7992 reviews
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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Ivory with BlackLatte with IvoryNavy with BlackVenture Pink
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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
Maidenform MFD894 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
Featured Review:
Yvonne from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 18, 2016
$40.00 Now: $28.00
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Maidenform MFD894 reviews
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Maidenform Lace Racerback Bralette DM1126
WhitePink PirouetteBlack
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Maidenform Lace Racerback Bralette
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The Maidenform Lace Racerback Bralette DM1126 is a feminine V-neck bralette with lined, wireless cups and scalloped racerback straps. Maidenform's Lace Racerback Bralette is made of polyester/spandex/nylon.
$32.00 Now: $22.40
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Maidenform DM1126 reviews
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Maidenform Firm Foundations Torsette DM5002
Latte Lift ComboBlack Combo
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Maidenform Firm Foundations Torsette
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The Maidenform Firm Foundations Torsette DM5002 takes a pretty, and pretty lightweight approach to serious shaping with innovative seam placement and fabrics. Maidenform's Firm Foundations Torsette is made of nylon/spandex.
$52.00 Now: $36.40
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Maidenform Casual Comfort Wirefree Lift Bra DM1137
WhiteParis NudeNavyBlack
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Maidenform Casual Comfort Wirefree Lift Bra
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.
$36.00 Now: $25.20
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Maidenform DM1137 reviews
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Maidenform Wear Your Own Bra Singlet 12615
Latte LiftBlack
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Maidenform Wear Your Own Bra Singlet
Maidenform 12615 reviews
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The Maidenform WYOB Singlet 12615 features control lining for a slimming fit under your favorite styles. Maidenform's WYOB Singlet has an open bust with diagonal fabric slings at sides for added support.
Featured Review:
Wanda from Erie/PA/USA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: August 09, 2016
$57.00 Now: $39.90
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Maidenform 12615 reviews
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Maidenform Casual Comfort Wirefree Lace Bralette DM1178
White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
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Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017
$36.00 Now: $25.20
30% Off Today! (or more)
Maidenform DM1178 reviews
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Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453
Morning Fog/BlackBlack
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Maidenform Comfort Devotion Ultimate Wirefree Demi Bra
Maidenform 9453 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453 has contour/t-shirt wireless cups with light padding for shape and support. Maidenform's Comfort Devotion Ultimate Wirefree Demi Bra has a U-shaped back.
Featured Review:
Hester from Cathedral City
Height: Petite (5'3" and under)      Age: 70s
Posted: February 10, 2017
$42.00 Now: $28.95
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Maidenform 9453 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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