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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryBody BeigeNavyGrey SlateBlack
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9436 reviews
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Maidenform Comfort Devotion Embellished Demi Bra 9441
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017
$42.00$19.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9441 reviews
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Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
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TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017
$44.00$24.95 - $30.80
(some colors on sale)30% Off Today! (or more)
Maidenform 0413LC reviews
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Maidenform Natural Boost Demi Bra 9428
Latte LiftBreakwater Blue/BlackSteel Grey/BlackBlack
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Maidenform Natural Boost Demi Bra
Maidenform 9428 reviews
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The Maidenform Natural Boost Demi Bra 9428 features a beautiful lace overlay along the sides of the cups. Maidenform's Natural Boost Demi Bra has contour/t-shirt underwire cups with medium, graduated crescent-shaped padding along the bottoms and sides.
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TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 13, 2017
$38.00$19.95 - $26.60
(some colors on sale)30% Off Today! (or more)
Maidenform 9428 reviews
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017
$38.00$21.95 - $26.60
(some colors on sale)30% Off Today! (or more)
Maidenform 7958 reviews
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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
White with SilverGentle Peach w/IvoryGrey Slate with GlossBlack with Navy
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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
Maidenform MFD822 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2017
$40.00 Now: $28.00
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Maidenform MFD822 reviews
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Ivory w/GlossShellBlue/Silver LurexBlack/Body Beige
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
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Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017
$42.00 Now: $29.40
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Maidenform 9443 reviews
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Latte LiftCamera Red-YNavy/White DotBlackGentle Animal PrintLasting Leopard
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
FlipFlopXOXO from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 16, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9442 reviews
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Maidenform Comfort Devotion Padded Strapless Convertible Bra 9458
Body BeigeBlack
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Maidenform Comfort Devotion Padded Strapless Convertible Bra
Maidenform 9458 reviews
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The Maidenform Comfort Devotion Padded Strapless Convertible Bra 9458 has contour wireless cups with medium graduated crescent-shaped padding along the bottoms and sides of cups. Maidenform's Comfort Devotion Padded Strapless Convertible Bra has silicone gripper elastic along the top interior of sides and back.
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TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 07, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9458 reviews
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Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Latte Lift/IvoryNavy/Gloss
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform DM9500 reviews
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Maidenform Custom Lift Underwire Sports Bra DM7990
White/BlackPinksicle/BlackCharcoal Heather Print
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Maidenform Custom Lift Underwire Sports Bra
Maidenform DM7990 reviews
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The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
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Maidenform DM7990 reviews
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Maidenform Comfort Devotion Spacer Demi Bra DM9350
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform DM9350 reviews
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Maidenform Comfort Devotion Spacer Push Up Bra DM9352
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform DM9352 reviews
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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Latte LiftBlack
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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform DM9501 reviews
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Maidenform Casual Comfort Wirefree Lace Bralette DM1178
White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
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Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017
$36.00 Now: $25.20
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Maidenform DM1178 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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