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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryBody BeigeNavyGrey SlateBlack
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9436 reviews
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Maidenform Comfort Devotion Embellished Demi Bra 9441
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
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TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017
$42.00$19.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9441 reviews
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Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Latte LiftBlack
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Maidenform Comfort Devotion Memory Foam T-Back Bra
Maidenform DM9502 reviews
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
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Nancy from Dover DE
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 25, 2016
$42.00 Now: $29.40
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Maidenform DM9502 reviews
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017
$38.00$21.95 - $26.60
(some colors on sale)30% Off Today! (or more)
Maidenform 7958 reviews
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Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra DM7540
PearlLatte LiftBlack
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Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra
Maidenform DM7540 reviews
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The Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra DM7540 offers you luxe comfort and support under your favorite t-shirt or a sexy low-cut top. Maidenform's Smooth Luxe Extra Coverage Back Smoothing Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: June 05, 2017
$42.00 Now: $29.40
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Maidenform DM7540 reviews
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Maidenform Convertible Wirefree Sports Bra DM7992
White/BlackBlue Heather PrintCharcoal Heather Print
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Maidenform Convertible Wirefree Sports Bra
Maidenform DM7992 reviews
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The Maidenform Convertible Wirefree Sports Bra DM7992 has padded cups with a ventilated design for better airflow and graduated thickness for support. Maidenform's Convertible Wirefree Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
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Maidenform DM7992 reviews
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Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Latte Lift/IvoryNavy/Gloss
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
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TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017
$42.00 Now: $29.40
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Maidenform DM9500 reviews
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Maidenform Custom Lift Underwire Sports Bra DM7990
White/BlackPinksicle/BlackCharcoal Heather Print
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Maidenform Custom Lift Underwire Sports Bra
Maidenform DM7990 reviews
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The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
30% Off Today! (or more)
Maidenform DM7990 reviews
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Maidenform Comfort Devotion Spacer Demi Bra DM9350
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
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TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017
$42.00 Now: $29.40
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Maidenform DM9350 reviews
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Maidenform Comfort Devotion Spacer Push Up Bra DM9352
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017
$42.00 Now: $29.40
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Maidenform DM9352 reviews
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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Latte LiftBlack
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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.
$42.00 Now: $29.40
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Maidenform DM9501 reviews
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Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541
WhiteParis Nude/BlushBlack
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Maidenform Smooth Luxe No Lines No Show Underwire Bra
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The Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541 is a contour underwire bra with seamless, smooth sides that eliminates lines and bulges. Maidenform's Smooth Luxe No Lines No Show Underwire Bra is made of nylon/spandex.
$42.00 Now: $29.40
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Maidenform Casual Comfort Wirefree Lace Bralette DM1178
White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
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Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017
$36.00 Now: $25.20
30% Off Today! (or more)
Maidenform DM1178 reviews
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Maidenform Comfort Devotion Strapless Bra 9405
WhiteLatte Lift w/ BlackBlack
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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017
$42.00 Now: $24.95
30% Off Today! (or more)
Maidenform 9405 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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