Maidenform - HerRoom
Shop Swim Sale - Up To 70% Off

College Life Essentials

Shop Swimwear

Shop Activewear


 
  »home  » maidenform  » maidenform hook and eye
 
Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
Read more...
Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryBody BeigeNavyGrey SlateBlack
Close
Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
Colors:
Details:
The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9436 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Invisible Torsette Power Body Briefer 2057
Paris NudeBlack
Close
Maidenform Invisible Torsette Power Body Briefer
Maidenform 2057 reviews
Colors:
Details:
The Maidenform Invisible Torsette Power Body Briefer 2057 lets you wear your own bras for individualized support. Top back edges and leg openings are laser-cut for a sleek, invisible look under clothing. Coated metal hook-and-eye closure at crotch, with knit lining for comfort. Maidenform's Invisible Torsette Power Body Briefer is made of silky nylon/elastane.
Featured Review:
Jenn from Northshore, MA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: May 18, 2017
$36.00 Now: $25.20
30% Off Today! (or more)
Maidenform 2057 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Comfort Devotion Extra Coverage Bodybriefer 1056
Latte Lift w/ BlackBlack
Close
Maidenform Comfort Devotion Extra Coverage Bodybriefer
Maidenform 1056 reviews
Colors:
Details:
The Maidenform Comfort Devotion Extra Coverage Bodybriefer 1056 has a lightly padded, full coverage underwire cup and a stretch control mesh lining in Maidenform's Comfort Devotion Extra Coverage Bodybriefer offers light control and has a hook-and-eye crotch opening for convenience.
Featured Review:
TJ from Mission Viejo
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: August 15, 2017
$64.00 Now: $44.80
30% Off Today! (or more)
Maidenform 1056 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Firm Foundations Waist Nipping Brief DM5003
Latte Lift ComboBlack Combo
Close
Maidenform Firm Foundations Waist Nipping Brief
Maidenform DM5003 reviews
Colors:
Details:
The Maidenform Firm Foundations Waist Nipping Brief DM5003 surrounds your waist with shaping powermesh and flexible boning for supportive top-level shaping. Maidenform's Firm Foundations Waist Nipping Brief is made of nylon/spandex.
Featured Review:
Marissa from Lynnwood, WA USA
Height: Tall (5'9" and over)      Age: 60s
Posted: June 21, 2017
$48.00 Now: $33.60
30% Off Today! (or more)
Maidenform DM5003 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer 1456
ButtercreamBlack
Close
Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer
Maidenform 1456 reviews
Colors:
Details:
The Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer 1456 is pretty and powerful, with supportive 3-part underwire cup and tummy-taming center front panel. Hook-and-eye crotch closure for convenience. Maidenform's Pretty Shapewear Embroidered Unlined Bodybriefer has a leotard back.
Featured Review:
Jann from Aliso Viejo, Ca.
Height: Petite (5'3" and under)      Age: 70s
Posted: March 13, 2017
$64.00 Now: $44.80
30% Off Today! (or more)
Maidenform 1456 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Easy Up Strapless Firm Control Bodybriefer 1256
Latte LiftBlack
Close
Maidenform Easy Up Strapless Firm Control Bodybriefer
Maidenform 1256 reviews
Colors:
Details:
The Maidenform Easy Up Strapless Firm Control Bodybriefer 1256 is easy to put on and take off due to its special fabric finish. Special low friction finish prevents static cling and allows garments to easily glide on and off. Maidenform's Easy Up Strapless Firm Control Bodybriefer comes with removable elastic straps for convertible styles. Hook-and-slide strap hardware attach to tabs at front and back.
Featured Review:
Connie from Mt. Juliet, TN
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 11, 2017
$64.00 Now: $44.80
30% Off Today! (or more)
Maidenform 1256 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Easy Up Hi Waist Brief 1454
Latte LiftBlack
Close
Maidenform Easy Up Hi Waist Brief
Maidenform 1454 reviews
Colors:
Details:
The Maidenform Easy Up Hi Waist Brief 1454 discreetly gives your tummy, rear and waist a more smooth look with firm control. Mesh panels along sides and crotch breathe while side boning gives you a more shapely waist. Maidenform's Easy Up Hi Waist Brief features a crotch coated metal hook-and-eye closure for ease of wear.
Featured Review:
P. Prudhomme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: August 07, 2017
$41.00 Now: $28.70
30% Off Today! (or more)
Maidenform 1454 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Endlessly Smooth Foam Cup Slip DM1007
Latte LiftBlack
Close
Maidenform Endlessly Smooth Foam Cup Slip
Colors:
Details:
The Maidenform Endlessly Smooth Foam Cup Slip DM1007 smooths and shapes the waist, tummy, hips, thighs and back with all-over firm control. Features seamless cups and removable straps that can be worn crossed in back, traditional or strapless styles. Maidenform's Endlessly Smooth Foam Cup Slip is made of nylon/spandex with 100% cotton crotch lining.
$66.00 Now: $46.20
30% Off Today! (or more)
Maidenform DM1007 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Convertible Wirefree Sports Bra DM7992
White/BlackBlue Heather PrintCharcoal Heather Print
Close
Maidenform Convertible Wirefree Sports Bra
Maidenform DM7992 reviews
Colors:
Details:
The Maidenform Convertible Wirefree Sports Bra DM7992 has padded cups with a ventilated design for better airflow and graduated thickness for support. Maidenform's Convertible Wirefree Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
30% Off Today! (or more)
Maidenform DM7992 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Dream Wear Your Own Bra Torsette Romper 1856
Body BeigeModern Black
Close
Maidenform Dream Wear Your Own Bra Torsette Romper
Maidenform 1856 reviews
Colors:
Details:
The Maidenform Dream Wear Your Own Bra Torsette Romper 1856 has mesh-lined firm control panels for a flattering fit. Maidenform's Dream Wear Your Own Bra Torsette Romper has a crotch hook-and-eye closure.
Featured Review:
Margaret from Winnipeg Manitoba Canada
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: April 25, 2017
$57.00 Now: $39.90
30% Off Today! (or more)
Maidenform 1856 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Custom Lift Underwire Sports Bra DM7990
White/BlackPinksicle/BlackCharcoal Heather Print
Close
Maidenform Custom Lift Underwire Sports Bra
Maidenform DM7990 reviews
Colors:
Details:
The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
30% Off Today! (or more)
Maidenform DM7990 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Comfort Devotion Spacer Demi Bra DM9350
WhiteLatte Lift/IvoryBlack/Body Beige
Close
Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
Colors:
Details:
The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform DM9350 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Venture Pink w/SmokeBlack w/ Body Beige
Close
Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
Colors:
Details:
The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017
$44.00 Now: $29.95
30% Off Today! (or more)
Maidenform 0413FC reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
Close
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
Colors:
Details:
The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016
$38.00 Now: $25.95
30% Off Today! (or more)
Maidenform 9428M reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Casual Comfort Wirefree Lift Bra DM1137
WhiteParis NudeNavyBlack
Close
Maidenform Casual Comfort Wirefree Lift Bra
Colors:
Details:
The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.
$36.00 Now: $25.20
30% Off Today! (or more)
Maidenform DM1137 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
Close
Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
Colors:
Details:
The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016
$44.00$24.95 - $30.80
(some colors on sale)30% Off Today! (or more)
Maidenform 0413CM reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541
WhiteParis Nude/BlushBlack
Close
Maidenform Smooth Luxe No Lines No Show Underwire Bra
Colors:
Details:
The Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541 is a contour underwire bra with seamless, smooth sides that eliminates lines and bulges. Maidenform's Smooth Luxe No Lines No Show Underwire Bra is made of nylon/spandex.
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform DM7541 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart
Maidenform Casual Comfort Wirefree Lace Bralette DM1178
White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
Close
Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
Colors:
Details:
The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017
$36.00 Now: $25.20
30% Off Today! (or more)
Maidenform DM1178 reviews
QUICK VIEW
30% Off Today! (or more)
See Discount in Cart


Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
close