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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryBody BeigeNavyGrey SlateBlack
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9436 reviews
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Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404
White/StoneIvory Lace/Latte LiftIvory ShellShell with IvoryLatte Lift w/ BlackCamera Red-Y RoseNavy/White DotCrownPurpleMagentaPlum Grey Lace/PinkBlack Lace/Beige ComboBlack Over Body Beige
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 09404 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review:
April from Marshall, VA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 13, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 09404 reviews
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Maidenform Pure Genius Boyshort Panty 40848
WhiteLatte LiftNavyRising SmokeBlack
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Maidenform Pure Genius Boyshort Panty
Maidenform 40848 reviews
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The Maidenform Pure Genius Boyshort Panty 40848 has a comfy non-roll waistband and seamless construction for no visible panty lines and a perfectly smooth fit. Maidenform's Pure Genius Boyshort Panty offers full rear coverage and is great for everyday wear.
Featured Review:
GLORIA from 60411
Height: Petite (5'3" and under)      Age: 60s
Posted: August 08, 2017
$11.50
3 for $30.00
Maidenform 40848 reviews
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Maidenform One Fab Fit Spacer Foam Bra DM7986
WhiteLatte LiftSteel GreyBlack
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Maidenform One Fab Fit Spacer Foam Bra
Maidenform DM7986 reviews
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The Maidenform One Fab Fit Spacer Foam Bra DM7986 features lightly padded, center pull cups with non-stretch, padded front straps that adjust in back with coated metal hardware. Maidenform's One Fab Fit Spacer Foam Bra has a breathable cup of polyester/spandex, and nylon/spandex sides and back.
Featured Review:
Janet from 49099
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 06, 2017
$38.00 Now: $26.60
30% Off Today! (or more)
Maidenform DM7986 reviews
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Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472
WhiteLatte LiftBlack
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Maidenform Smooth Luxe Strapless Extra Coverage Bra
Maidenform 9472 reviews
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The Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472 supports and shapes the bust with lightly padded, underwire cups. The smooth, seamless cups and sides will disappear under clothing. Maidenform's Smooth Luxe Strapless Extra Coverage Bra is made of nylon and elastane.
Featured Review:
Michelle from New York
Height: Tall (5'9" and over)      Age: 60s
Posted: May 09, 2017
$44.00 Now: $30.80
30% Off Today! (or more)
Maidenform 9472 reviews
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Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454
Latte Lift w/ BlackBlack w/ Body Beige
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Maidenform Comfort Devotion Extra Coverage Wirefree Bra
Maidenform 9454 reviews
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The Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454 features padding along the front sides, cups and center panel for additional comfort. Maidenform's Comfort Devotion Extra Coverage Wirefree Bra has contour/t-shirt wireless cups with light padding for shape and support.
Featured Review:
Donna from Jacksonville, Florida, Dubal
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 01, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9454 reviews
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Maidenform Comfort Devotion Extra Coverage Bodybriefer 1056
Latte Lift w/ BlackBlack
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Maidenform Comfort Devotion Extra Coverage Bodybriefer
Maidenform 1056 reviews
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The Maidenform Comfort Devotion Extra Coverage Bodybriefer 1056 has a lightly padded, full coverage underwire cup and a stretch control mesh lining in Maidenform's Comfort Devotion Extra Coverage Bodybriefer offers light control and has a hook-and-eye crotch opening for convenience.
Featured Review:
TJ from Mission Viejo
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: August 15, 2017
$64.00 Now: $44.80
30% Off Today! (or more)
Maidenform 1056 reviews
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Maidenform Dream Tailored Hipster Panty DM0003
WhiteLatte LiftSpotted Animal PrintNavySteel Grey Dot PrintBlack Dot PrintBlack
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Maidenform Dream Tailored Hipster Panty
Maidenform DM0003 reviews
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The Maidenform Dream Tailored Hipster Panty DM0003 is extremely soft and comfortable with their 4-way stretch. Maidenform's Dream Tailored Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
Featured Review:
Barbara from Sioux Falls
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: June 19, 2016
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform DM0003 reviews
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017
$38.00$21.95 - $26.60
(some colors on sale)30% Off Today! (or more)
Maidenform 7958 reviews
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Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437
IvoryBlack/Body Beige
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 9437 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437 offers extra cup coverage and smoothing at sides and back. Maidenform's Comfort Devotion Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Claudean from Galveston,TX USA
Height: Average Height (5'4"-5'8")      Age: 80s and above
Posted: April 24, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9437 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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