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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Custom Lift Satin Demi Bra 9729
WhiteLatte LiftPink RibbonPlum DreamViolet PurpleSexy Grey AnimalBlackRed Snakeskin Print
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Meme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 11, 2017
$38.00$19.95 - $26.60
(some colors on sale)30% Off Today! (or more)
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Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461
Ivory/GlossLatte/IvoryBlack/Body Beige
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Maidenform Comfort Devotion Super Sexy Maximizer Bra
Maidenform 9461 reviews
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The Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461 features a pretty lace overlay along the tops of the cups and at back. Maidenform's Comfort Devotion Super Sexy Maximizer Bra has contour underwire cups with heavy graduated crescent-shaped padding for shape and support.
Featured Review:
Jill from Anderson SC USA
Height: Tall (5'9" and over)      Age: 60s
Posted: March 06, 2017
$42.00 Now: $29.40
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Maidenform 9461 reviews
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Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901
WhiteEvening BlushBlack
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Maidenform Love the Lift Push Up and In Lurex T-Back Bra
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The Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901 has heavy graduated padding, racerback straps, front closure, and a smooth t-shirt cup. Maidenform's Love the Lift Push Up and In Lurex T-Back Bra is made of nylon/spandex.
$44.00 Now: $30.80
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Ivory w/GlossShellBlue/Silver LurexBlack/Body Beige
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
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TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 10, 2017
$42.00 Now: $29.40
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Latte LiftCamera Red-YNavy/White DotBlackGentle Animal PrintLasting Leopard
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
FlipFlopXOXO from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 16, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
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Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
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KayKay from Atlanta,GA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: June 05, 2017
$38.00 Now: $25.95
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Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
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TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017
$44.00 Now: $29.95
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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
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TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016
$38.00 Now: $25.95
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Maidenform Casual Comfort Wirefree Lift Bra DM1137
WhiteParis NudeNavyBlack
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Maidenform Casual Comfort Wirefree Lift Bra
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.
$36.00 Now: $25.20
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Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016
$44.00$24.95 - $30.80
(some colors on sale)30% Off Today! (or more)
Maidenform 0413CM reviews
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Maidenform Center of Attention Satin and Lace Demi Bra 0413SC
Latte Lift w/BlackSapphire/BeigeVenture Pink w/SmokeBlack w/ Body Beige
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Maidenform Center of Attention Satin and Lace Demi Bra
Maidenform 0413SC reviews
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The Maidenform Center of Attention Satin and Lace Demi Bra 0413SC has feminine lace accents and heavy graduated push up padding. Maidenform's Center of Attention Satin and Lace Demi Bra is made of nylon/spandex.
Featured Review:
Wendy from PA
Height: Petite (5'3" and under)      Age: 60s
Posted: September 11, 2016
$44.00$24.95 - $30.80
(some colors on sale)30% Off Today! (or more)
Maidenform 0413SC reviews
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Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
WhiteLatte LiftBlack
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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9417 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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