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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Comfort Devotion Lace Back Tanga Panty 40159
WhiteLatte LiftGuava Pink/FuchsiaCamera Red-YBlue Whimsy/Regal NavySweetened LilacVenture PinkGloss Shadow AnimalBlack Dot PrintBlackFloral DelightMosaic Print w/WhiteWhimsy Tattoo w/Blue
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Maidenform Comfort Devotion Lace Back Tanga Panty
Maidenform 40159 reviews
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The Maidenform Comfort Devotion Lace Back Tanga Panty 40159 features a soft front with a sheer stretch lace back panel. Maidenform's Comfort Devotion Lace Back Tanga Panty has a center rear back seam.
Featured Review:
Sara from
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: July 02, 2017
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40159 reviews
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Maidenform Pure Genius Boyshort Panty 40859
WhiteLatte LiftPink Heather w/PinkBlue WhimsyDenim HeatherNavySteel Grey DotBlackRegal Swirl/Turquoise
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Maidenform Pure Genius Boyshort Panty
Maidenform 40859 reviews
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The Maidenform Pure Genius Boyshort Panty 40859 features lace trim along the top with non-binding leg openings. Maidenform's Pure Genius Boyshort Panty is made of cotton/spandex with cotton crotch lining.
Featured Review:
TH from Boise, ID
Height: Tall (5'9" and over)      Age: 40s
Posted: April 17, 2017
$11.50
3 for $30.00
Maidenform 40859 reviews
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Maidenform Sleek Smoothers Brief - 2 Pack DM1002
ParisNudeParisNudeBlack/Black
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Maidenform Sleek Smoothers Brief - 2 Pack
Maidenform DM1002 reviews
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The Maidenform Sleek Smoothers Brief - 2 Pack DM1002 offer discreet shaping with the comfort or an everyday panty. Maidenform's Sleek Smoothers Brief - 2 Pack is made of nylon/spandex.
Featured Review:
Marti from San Antonio,TX
Height: Average Height (5'4"-5'8")      Age: 80s and above
Posted: August 14, 2017
$32.00 Now: $22.40
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Maidenform DM1002 reviews
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Maidenform One Fab Fit Cotton Boyshort Panty DM0021
WhiteLatte Ivory Pin DotGrey Heather/WhiteBlackBlack/White Dot/White
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Maidenform One Fab Fit Cotton Boyshort Panty
Maidenform DM0021 reviews
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The Maidenform One Fab Fit Cotton Boyshort Panty DM0021 is soft with a fun, flirty fit that won't roll up. Maidenform One Fab Fit Cotton Boyshort Panty is made of cotton/spandex.
Featured Review:
Sharon from New York
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 14, 2017
$11.50
3 for $30.00
Maidenform DM0021 reviews
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Maidenform Ultimate Slimmer Brief 6854
WhiteBlushBody BeigeBlack
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Maidenform Ultimate Slimmer Brief
Maidenform 6854 reviews
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The Maidenform Ultimate Slimmer Brief 6854 provides fantastic smoothing and shaping with ultra firm control. This shapewear instantly tames your tummy and whittles your waist. Maidenform's Ultimate Slimmer Brief has a high rise and is made of stretch nylon/spandex.
Featured Review:
Perfect from Harrison Township, MI
Height: Petite (5'3" and under)      Age: 60s
Posted: October 12, 2016
$36.00 Now: $25.20
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Maidenform 6854 reviews
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Maidenform Cheeky Hipster Panty 40837
IvoryDarling Dot BeigeSteel Grey Stripe/NavyBlackBlack/Rum RaisinPearl Blush Python
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Maidenform Cheeky Hipster Panty
Maidenform 40837 reviews
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The Maidenform Cheeky Hipster Panty 40837 brings you lightweight comfort. Features a contrast color floral stretch lace trim. Maidenform's Cheeky Hipster Panty is mid rise.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 01, 2016
$11.50
3 for $30.00
Maidenform 40837 reviews
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Maidenform Dream with Lace Boyshort Panty 40813
IvoryBody BeigeSnow LeopardCamera Red-YSteel Gray/BlackBlack
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Maidenform Dream with Lace Boyshort Panty
Maidenform 40813 reviews
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The Maidenform Dream with Lace Boyshort Panty 40813 is made of a very soft microfiber, with a deep stretch floral lace waistband to hug your curves. Maidenform Dream with Lace Boyshort Panty features a sewn-in cotton crotch for comfort.
Featured Review:
Rae from Florissant, MO USA
Height: Petite (5'3" and under)      Age: 50s
Posted: July 07, 2017
$11.50
3 for $30.00
Maidenform 40813 reviews
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Maidenform Dream Lace Thong 40156
WhiteBody BeigeCamera Red-YNavySteel Grey/BlackBlack
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Maidenform Dream Lace Thong
Maidenform 40156 reviews
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The Maidenform Dream Lace Thong 40156 features a microfiber body with stretch lace along the top. Maidenform's Dream Lace Thong is mid rise.
Featured Review:
Dawn from Saint Cloud Florida USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: November 28, 2016
$11.50
3 for $30.00
Maidenform 40156 reviews
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Maidenform Comfort Devotion Bikini Panty 40046
WhiteLatte LiftNavy/White DotCrystal AnimalBlack
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Maidenform Comfort Devotion Bikini Panty
Maidenform 40046 reviews
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The Maidenform Comfort Devotion Bikini Panty 40046 features a lightweight, buttery soft feel. Maidenform's Comfort Devotion Bikini Panty has fused edges for an invisible fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
KountryKoala from Mountain View, CA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: June 28, 2017
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40046 reviews
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Maidenform Comfort Devotion Embellished Hipster Panty 40861
Ivory/ShellLatte/IvoryShell w/Ivory DotSpicy Bronze w/CreamCrysanthemum/BronzePink/Wild StrawberryCamera Red-Y/BlackNavyCrystal AnimalMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Hipster Panty
Maidenform 40861 reviews
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The Maidenform Comfort Devotion Embellished Hipster Panty 40861 features beautiful stretch lace along the top front panel. Maidenform's Comfort Devotion Embellished Hipster Panty is low rise.
Featured Review:
Leigh from Virginia Beach, VA
Height: Petite (5'3" and under)      Age: 50s
Posted: February 28, 2017
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40861 reviews
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Maidenform Comfort Devotion Hipster Panty 40851
WhiteLatte LiftSpicy Bronze/CreamSodaNavy/White DotShifting SnakeBlack
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Maidenform Comfort Devotion Hipster Panty
Maidenform 40851 reviews
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The Maidenform Comfort Devotion Hipster Panty 40851 is made of silky soft microfiber with fused edges along the waist and leg openings for a perfect fit. Maidenform's Comfort Devotion Hipster Panty features seamless sides for a smooth fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 29, 2014
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40851 reviews
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Maidenform Undercover Slimming Skorty Slip DM1011
Latte LiftBlack
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Maidenform Undercover Slimming Skorty Slip
Maidenform DM1011 reviews
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The Maidenform Undercover Slimming Skorty Slip DM1011 is smoothing with a firm-control inner thigh slimmer and X-Temp technology to help keep you cool. Maidenform's Undercover Slimming Skorty Slip DM1011 is made of nylon/spandex.
Featured Review:
Carol from Peterborough, NH USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: June 26, 2017
$36.00 Now: $25.20
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Maidenform DM1011 reviews
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Maidenform One Fab Fit Cotton Stretch Tanga Panty CS59
WhitePeach Heather w/IvoryBlackNavy w/White Dot/White
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Maidenform One Fab Fit Cotton Stretch Tanga Panty
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The Maidenform One Fab Fit Cotton Stretch Tanga Panty CS59 is a pretty cotton panty with scalloped lace leg openings and bows at front sides. Maidenform's One Fab Fit Cotton Stretch Tanga Panty is made of knit cotton/spandex/nylon.
$11.50
3 for $30.00
Maidenform CS59 reviews
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Maidenform One Size for All Classic Rise Thong 40118
WhiteBody BeigeSnow LeopardCherry PopBlue/Silver LurexSexy Grey AnimalBlack DotBlack
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Maidenform One Size for All Classic Rise Thong
Maidenform 40118 reviews
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The Maidenform One Size for All Classic Rise Thong 40118 has a V dip in the front and back for no panty peek. Chic lace is soft and luxurious -- perfect for everyday wear. Maidenform's One Size for All Classic Rise Thong has a wide stretch lace waistband that won't dig in and lies flat under clothes.
Featured Review:
J from Concord/NH/USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: June 02, 2015
$11.50
3 for $30.00
Maidenform 40118 reviews
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Maidenform Endlessly Smooth Plunge Bodybriefer DM1008
Latte LiftBlack
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Maidenform Endlessly Smooth Plunge Bodybriefer
Maidenform DM1008 reviews
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The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility. Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
Featured Review:
Ida from Florida
Height: Petite (5'3" and under)      Age: 50s
Posted: September 12, 2016
$58.00 Now: $40.60
30% Off Today! (or more)
Maidenform DM1008 reviews
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Maidenform Comfort Devotion Thong 40149
WhiteShell with IvoryLatte LiftSpicy Bronze/CreamSodaCamera Red-YNavy/White DotCrystal AnimalShifting SnakeBlack
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Maidenform Comfort Devotion Thong
Maidenform 40149 reviews
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The Maidenform Comfort Devotion Thong 40149 is seamless for a smooth fit. Maidenform's Comfort Devotion Thong has fused edges along the waist and leg openings for a no-lines, custom fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
Robin from Battleboro,NC USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: September 13, 2016
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40149 reviews
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Maidenform Dream Tailored Hipster Panty DM0003
WhiteLatte LiftSpotted Animal PrintNavySteel Grey Dot PrintBlack Dot PrintBlack
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Maidenform Dream Tailored Hipster Panty
Maidenform DM0003 reviews
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The Maidenform Dream Tailored Hipster Panty DM0003 is extremely soft and comfortable with their 4-way stretch. Maidenform's Dream Tailored Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
Featured Review:
Barbara from Sioux Falls
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: June 19, 2016
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform DM0003 reviews
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Maidenform Comfort Devotion Tailored Boyshort Panty 40862
Latte LiftShell w/Ivory DotSassy Pearl/BlackCamera Red-Y/BlackNavyMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Tailored Boyshort Panty
Maidenform 40862 reviews
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The Maidenform Comfort Devotion Tailored Boyshort Panty 40862 features a silky-soft fit with 4-way stretch for comfort. Maidenform's Comfort Devotion Tailored Boyshort Panty is mid rise. Designed to match Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437.
Featured Review:
Stephanie from Wernersville
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: May 24, 2017
$11.50
3 for $30.00
Maidenform 40862 reviews
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Maidenform Invisible Power Hi Waist Boyshort 2059
Paris NudeBlack
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Maidenform Invisible Power Hi Waist Boyshort
Maidenform 2059 reviews
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The Maidenform Invisible Power Hi Waist Boyshort 2059 has a high-rise waist with silicone gripper elastic inner waist for stay-put fit. Maidenform's Invisible Power Hi Waist Boyshort is made of nylon/elastane, with cotton crotch lining.
Featured Review:
NATALIA from 90026
Height: Petite (5'3" and under)      Age: 30s
Posted: July 27, 2017
$24.00 Now: $16.80
30% Off Today! (or more)
Maidenform 2059 reviews
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Maidenform Smooth Luxe Wide Waist Hipster Panty 40871
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
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Maidenform Smooth Luxe Wide Waist Hipster Panty
Maidenform 40871 reviews
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The Maidenform Smooth Luxe Wide Waist Hipster Panty 40871 has a tall, stretch two-layer satin waistband and a breathable, sheer stretch lace front. Tagless. Maidenform's Smooth Luxe Wide Waist Hipster Panty is made of silky nylon/spandex.
Featured Review:
AJ from
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 07, 2017
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform 40871 reviews
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Maidenform Easy Up Strapless Firm Control Bodybriefer 1256
Latte LiftBlack
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Maidenform Easy Up Strapless Firm Control Bodybriefer
Maidenform 1256 reviews
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The Maidenform Easy Up Strapless Firm Control Bodybriefer 1256 is easy to put on and take off due to its special fabric finish. Special low friction finish prevents static cling and allows garments to easily glide on and off. Maidenform's Easy Up Strapless Firm Control Bodybriefer comes with removable elastic straps for convertible styles. Hook-and-slide strap hardware attach to tabs at front and back.
Featured Review:
Connie from Mt. Juliet, TN
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 11, 2017
$64.00 Now: $44.80
30% Off Today! (or more)
Maidenform 1256 reviews
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Maidenform Endlessly Smooth Foam Cup Slip DM1007
Latte LiftBlack
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Maidenform Endlessly Smooth Foam Cup Slip
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The Maidenform Endlessly Smooth Foam Cup Slip DM1007 smooths and shapes the waist, tummy, hips, thighs and back with all-over firm control. Features seamless cups and removable straps that can be worn crossed in back, traditional or strapless styles. Maidenform's Endlessly Smooth Foam Cup Slip is made of nylon/spandex with 100% cotton crotch lining.
$66.00 Now: $46.20
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Maidenform DM1007 reviews
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Maidenform One Fab Fit Cotton Stretch Hipster Panty CS51
WhiteBlackNavy w/White Dot/White
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Maidenform One Fab Fit Cotton Stretch Hipster Panty
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The Maidenform One Fab Fit Cotton Stretch Hipster Panty CS51 is a soft mid rise panty with covered elastic and picot lace at waistband and leg openings. Maidenform's One Fab Fit Cotton Stretch Hipster Panty is made of knit cotton/spandex/nylon.
$11.50
3 for $30.00
Maidenform CS51 reviews
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Maidenform Invisible Power Shorty 2060
Paris NudeBlack
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Maidenform Invisible Power Shorty
Maidenform 2060 reviews
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The Maidenform Invisible Power Shorty 2060 has a two-ply stretch waistband for non-bulky control, and seamless front and sides for a smooth look under clothing. Center back seam adds rear shaping. Maidenform's Invisible Power Shorty is made of silky nylon/elastane knit.
Featured Review:
Jan from Boston, MA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: October 13, 2015
$24.00 Now: $16.80
30% Off Today! (or more)
Maidenform 2060 reviews
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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870
White/StoneIvory/ShellBlue Heaven/Charcoal
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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty
Maidenform 40870 reviews
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The Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870 features a see-through stretch lace front and silky microfiber back. Maidenform's Comfort Devotion Comfort Lace Cheeky Hipster Panty is made of nylon and spandex, with a cotton crotch lining.
Featured Review:
Denise from Canada
Height: Tall (5'9" and over)      Age: 40s
Posted: March 25, 2016
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform 40870 reviews
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Maidenform Dream Wear Your Own Bra Torsette Romper 1856
Body BeigeModern Black
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Maidenform Dream Wear Your Own Bra Torsette Romper
Maidenform 1856 reviews
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The Maidenform Dream Wear Your Own Bra Torsette Romper 1856 has mesh-lined firm control panels for a flattering fit. Maidenform's Dream Wear Your Own Bra Torsette Romper has a crotch hook-and-eye closure.
Featured Review:
Margaret from Winnipeg Manitoba Canada
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: April 25, 2017
$57.00 Now: $39.90
30% Off Today! (or more)
Maidenform 1856 reviews
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Maidenform Smooth Luxe Wide Waist Boyshort Panty 40872
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
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Maidenform Smooth Luxe Wide Waist Boyshort Panty
Maidenform 40872 reviews
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The Maidenform Smooth Luxe Wide Waist Boyshort 40872 feels and looks amazing. Maidenform's Smooth Luxe Wide Waist Boyshort is made with nylon/elastane microfiber stretch lace front and opaque knit rear.
Featured Review:
C.M. from Los Angeles
Height: Tall (5'9" and over)      Age: 40s
Posted: October 19, 2015
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform 40872 reviews
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Maidenform Comfort One Size Thong 40152
Latte LiftBerry Heather PrintCharcoal Print w/GreenBlack Dot PrintBlackBlack and White Rhythm
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Maidenform Comfort One Size Thong
Maidenform 40152 reviews
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The Maidenform Comfort One Size Thong 40152 features super soft fabric on a solid body. Maidenform's Comfort One Size Thong is low rise.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 01, 2014
$11.50
3 for $30.00
Maidenform 40152 reviews
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Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty DM0009
Latte Lift
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Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty
Maidenform DM0009 reviews
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The Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty DM0009 has seductive sheer mesh sides. Maidenform's Sexy Must Haves Micro Mesh Cheeky Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
Featured Review:
Jaime from Upper Lake
Height: Tall (5'9" and over)      Age: 40s
Posted: June 05, 2017
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform DM0009 reviews
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Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace 2042
Latte LiftBlack
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Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace
Maidenform 2042 reviews
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The Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace 2042 features pretty lace at the top front sides. Maidenform's Vintage Chic High Waisted Thigh Slimmer with Lace has silicone gripper elastic along the top interior back for stay-put fit.
Featured Review:
Ruby from Imperial
Height: Petite (5'3" and under)      Age: 50s
Posted: September 14, 2015
$49.00 Now: $29.95
30% Off Today! (or more)
Maidenform 2042 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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