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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Hip Fit Boyshort Panties 40760
WhiteLatte LiftPanache PinkNavy with BlackBlackCandy Stripe w/IrisNew Geo SnowflakeSunset Dot Print w/RedTwinkle
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Maidenform Hip Fit Boyshort Panties
Maidenform 40760 reviews
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The Maidenform Hip Fit Boyshort Panties 40760 are made of silky-smooth microfiber. Maidenform's Hip Fit Boyshort Panties feature stretch lace along the waist and leg openings for a custom, comfortable fit. Designed to match Maidenform One Fabulous Fit Demi Underwire Bra 7959.
Featured Review:
Laura from Newtown pa usa
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: June 20, 2017
$11.50
3 for $30.00
Maidenform 40760 reviews
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Maidenform One Fabulous Fit Demi Underwire Bra 7959
WhiteBlushBody BeigePink Ribbon/LilacSassy Navy StripeBlackClassic Stripe PrintChocolate/Pink WhisperDestiny Pink Dot PrintHot Chili/WhiteDotSensuous AnimalTwinkle Berry PrintWavy Animal PrintWinter Animal
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review:
Stacy from Avondale, AZ
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: April 27, 2017
$38.00$19.95 - $26.60
(some colors on sale)30% Off Today! (or more)
Maidenform 7959 reviews
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Maidenform Sleek Smoothers Brief - 2 Pack DM1002
ParisNudeParisNudeBlack/Black
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Maidenform Sleek Smoothers Brief - 2 Pack
Maidenform DM1002 reviews
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The Maidenform Sleek Smoothers Brief - 2 Pack DM1002 offer discreet shaping with the comfort or an everyday panty. Maidenform's Sleek Smoothers Brief - 2 Pack is made of nylon/spandex.
Featured Review:
Teri from Belfair/WA/USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 20, 2017
$32.00 Now: $22.40
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Maidenform DM1002 reviews
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Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryBody BeigeNavyGrey SlateBlack
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017
$42.00$24.95 - $29.40
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Maidenform 9436 reviews
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Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404
White/StoneIvory Lace/Latte LiftIvory ShellShell with IvoryLatte Lift w/ BlackCamera Red-Y RoseNavy/White DotCrownPurpleMagentaPlum Grey Lace/PinkGloss Shadow AnimalBlack Lace/Beige ComboBlack Over Body Beige
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 09404 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review:
April from Marshall, VA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 13, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 09404 reviews
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Maidenform Comfort Devotion Demi Bra 9402
Floral Delight PrintWhite w StoneLatte Lift w/ BlackShell w/Ivory DotSlate Skin PrintTeal/Milky BlueNavy/Roaming BlueFuchsia/Purple ComboSilver LynxBlack Lace/Beige ComboBlack Over Body Beige
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Maidenform Comfort Devotion Demi Bra
Maidenform 9402 reviews
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The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
Joyce from Lawrence ma usa
Height: Petite (5'3" and under)      Age: 50s
Posted: July 14, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9402 reviews
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Maidenform One Fab Fit Cotton Boyshort Panty DM0021
WhiteLatte Ivory Pin DotGrey Heather/WhiteBlackBlack/White Dot/White
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Maidenform One Fab Fit Cotton Boyshort Panty
Maidenform DM0021 reviews
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The Maidenform One Fab Fit Cotton Boyshort Panty DM0021 is soft with a fun, flirty fit that won't roll up. Maidenform One Fab Fit Cotton Boyshort Panty is made of cotton/spandex.
Featured Review:
Melissa from Northglenn
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: January 17, 2017
$11.50
3 for $30.00
Maidenform DM0021 reviews
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Maidenform Pure Genius Boyshort Panty 40848
WhiteLatte LiftNavyRising SmokeBlack
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Maidenform Pure Genius Boyshort Panty
Maidenform 40848 reviews
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The Maidenform Pure Genius Boyshort Panty 40848 has a comfy non-roll waistband and seamless construction for no visible panty lines and a perfectly smooth fit. Maidenform's Pure Genius Boyshort Panty offers full rear coverage and is great for everyday wear.
Featured Review:
Barbara from Randolph, MA, USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: March 13, 2017
$11.50
3 for $30.00
Maidenform 40848 reviews
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Maidenform Comfort Devotion Embellished Demi Bra 9441
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017
$42.00$19.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9441 reviews
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Maidenform Comfort Devotion Bikini Panty 40046
WhiteLatte LiftNavy/White DotCrystal AnimalBlack
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Maidenform Comfort Devotion Bikini Panty
Maidenform 40046 reviews
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The Maidenform Comfort Devotion Bikini Panty 40046 features a lightweight, buttery soft feel. Maidenform's Comfort Devotion Bikini Panty has fused edges for an invisible fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
KountryKoala from Mountain View, CA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: June 28, 2017
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40046 reviews
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Maidenform Control It Hi Waist Thigh Slimmer 12627
Latte LiftBlack
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Maidenform Control It Hi Waist Thigh Slimmer
Maidenform 12627 reviews
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The Maidenform Control It Hi Waist Thigh Slimmer 12627 offers softness while at the same time slims and shapes you where you need it most. Light control. Maidenform's Control It Hi Waist Thigh Slimmer is made of nylon, elastane and cotton.
Featured Review:
Carol from Monroe, NJ, USA
Height: Petite (5'3" and under)      Age: 60s
Posted: May 16, 2017
$21.00 Now: $14.70
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Maidenform 12627 reviews
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Maidenform Dream Cotton Boyshort Panty DM0002
WhiteLatte LiftGrey HeatherBlack
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Maidenform Dream Cotton Boyshort Panty
Maidenform DM0002 reviews
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The Maidenform Dream Cotton Boyshort Panty DM0002 are a great basic to stock up on for no-VPL confidence and cotton-soft comfort. Maidenform's Dream Cotton Boyshort Panty is made of cotton/elastane.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 13, 2017
$11.50
3 for $30.00
Maidenform DM0002 reviews
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456
White Lace/Stone ComboIvory/ShellLatte Lift Lace/IvoryLatte Lift w/ BlackPeach Swirl PrintMorning Fog/BlackBlack w/ Body BeigeNavy/White
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
Maidenform 9456 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups. Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Featured Review:
Karen from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 21, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9456 reviews
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Maidenform Comfort Devotion Embellished Hipster Panty 40861
Ivory/ShellLatte/IvoryShell w/Ivory DotSpicy Bronze w/CreamCrysanthemum/BronzePink/Wild StrawberryCamera Red-Y/BlackNavyCrystal AnimalMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Hipster Panty
Maidenform 40861 reviews
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The Maidenform Comfort Devotion Embellished Hipster Panty 40861 features beautiful stretch lace along the top front panel. Maidenform's Comfort Devotion Embellished Hipster Panty is low rise.
Featured Review:
Leigh from Virginia Beach, VA
Height: Petite (5'3" and under)      Age: 50s
Posted: February 28, 2017
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40861 reviews
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Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack 12586
Latte LiftBlack
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Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack
Maidenform 12586 reviews
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The Maidenform Everyday Value Seamless Hi Cut Panties - 2 pack 12586 features well-constructed panties for a smooth fit. Maidenform's Everyday Value Seamless Hi Cut Panties - 2 Pack is made of nylon/elastane.
Featured Review:
Judy from Owings Mills, MD
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: October 07, 2016
$28.00 Now: $19.60
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Maidenform 12586 reviews
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Maidenform Ready to Shape V Neck Lace Trimmed Tank 1236
WhiteIvoryBlack
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Maidenform Ready to Shape V Neck Lace Trimmed Tank
Maidenform 1236 reviews
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The Flexees Ready to Shape V Neck Lace Trimmed Tank 1236 virtually nips and tucks the midsection creating a smooth, slimming effect. Flexees' Ready to Shape V Neck Lace Trimmed Tank looks amazing worn alone or layered with sweaters and jackets. Made of modal/elastane with lace of nylon/elastane.
Featured Review:
Evie from Dallas, Tx.
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 05, 2017
$45.00 Now: $31.50
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Maidenform 1236 reviews
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Maidenform Dream Lace Hipster Panty DM0004
IvoryLatte LiftSteel Grey/BlackSexy Grey Animal Print
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Maidenform Dream Lace Hipster Panty
Maidenform DM0004 reviews
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The Maidenform Dream Lace Hipster Panty DM0004 has a pretty floral lace waistband. Maidenform's Dream Lace Hipster Panty is made of nylon/spandex.
Featured Review:
Katie from Boston
Height: Tall (5'9" and over)      Age: 60s
Posted: April 24, 2017
$11.50 Now: $7.95
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Maidenform DM0004 reviews
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Maidenform Comfort Devotion Thong 40149
WhiteShell with IvoryLatte LiftSpicy Bronze/CreamSodaCamera Red-YNavy/White DotCrystal AnimalShifting SnakeBlack
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Maidenform Comfort Devotion Thong
Maidenform 40149 reviews
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The Maidenform Comfort Devotion Thong 40149 is seamless for a smooth fit. Maidenform's Comfort Devotion Thong has fused edges along the waist and leg openings for a no-lines, custom fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
Robin from Battleboro,NC USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: September 13, 2016
$7.95 - $11.50
(some colors on sale)
3 for $30.00
Maidenform 40149 reviews
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Maidenform Dream Tailored Hipster Panty DM0003
WhiteLatte LiftSpotted Animal PrintNavySteel Grey Dot PrintBlack Dot PrintBlack
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Maidenform Dream Tailored Hipster Panty
Maidenform DM0003 reviews
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The Maidenform Dream Tailored Hipster Panty DM0003 is extremely soft and comfortable with their 4-way stretch. Maidenform's Dream Tailored Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
Featured Review:
Barbara from Sioux Falls
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: June 19, 2016
$11.50 Now: $7.95
30% Off Today! (or more)
Maidenform DM0003 reviews
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Maidenform Comfort Devotion Tailored Boyshort Panty 40862
Latte LiftShell w/Ivory DotSassy Pearl/BlackCamera Red-Y/BlackNavyMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Tailored Boyshort Panty
Maidenform 40862 reviews
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The Maidenform Comfort Devotion Tailored Boyshort Panty 40862 features a silky-soft fit with 4-way stretch for comfort. Maidenform's Comfort Devotion Tailored Boyshort Panty is mid rise. Designed to match Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437.
Featured Review:
Stephanie from Wernersville
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: May 24, 2017
$11.50
3 for $30.00
Maidenform 40862 reviews
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Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer 1456
ButtercreamBlack
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Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer
Maidenform 1456 reviews
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The Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer 1456 is pretty and powerful, with supportive 3-part underwire cup and tummy-taming center front panel. Hook-and-eye crotch closure for convenience. Maidenform's Pretty Shapewear Embroidered Unlined Bodybriefer has a leotard back.
Featured Review:
Jann from Aliso Viejo, Ca.
Height: Petite (5'3" and under)      Age: 70s
Posted: March 13, 2017
$64.00 Now: $44.80
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Maidenform 1456 reviews
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Maidenform Peek Out Shapers Thigh Slimmer DM1005
Sunbaked BeigeBlack/Black Steel Grey
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Maidenform Peek Out Shapers Thigh Slimmer
Maidenform DM1005 reviews
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The Maidenform Peek Out Shapers Thigh Slimmer DM1005 features lace leg bands that beg to be seen peeking out below your shorts and skirts. The lightweight shaper targets and slims your thighs, tummy, hips and waist. Maidenform's Peek Out Shapers Thigh Slimmer is made of nylon/polyester/spandex.
Featured Review:
Jeannie from High Point NC
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: May 30, 2016
$26.00 Now: $18.20
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Maidenform DM1005 reviews
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Maidenform Slim Waisters High Waist Boyshort 12555
Latte LiftBlack
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Maidenform Slim Waisters High Waist Boyshort
Maidenform 12555 reviews
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The Maidenform Slim Waisters High Waist Boyshort 12555 offers torso smoothing and tummy flattening with a double layer of control fabric. Maidenform's Slim Waisters High Waist Boyshort is made of nylon and elastane.
Featured Review:
Ginette from
Height: Tall (5'9" and over)      Age: 50s
Posted: June 07, 2016
$37.00 Now: $25.90
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Maidenform 12555 reviews
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Latte LiftCamera Red-YNavy/White DotBlackGentle Animal PrintLasting Leopard
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
FlipFlopXOXO from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 16, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9442 reviews
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Maidenform Smooth Luxe Wide Waist Boyshort Panty 40872
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
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Maidenform Smooth Luxe Wide Waist Boyshort Panty
Maidenform 40872 reviews
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The Maidenform Smooth Luxe Wide Waist Boyshort 40872 feels and looks amazing. Maidenform's Smooth Luxe Wide Waist Boyshort is made with nylon/elastane microfiber stretch lace front and opaque knit rear.
Featured Review:
C.M. from Los Angeles
Height: Tall (5'9" and over)      Age: 40s
Posted: October 19, 2015
$11.50 Now: $7.95
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Maidenform 40872 reviews
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Maidenform Peek Out Shapers Shorty DM1004
Sunbaked BeigeBlack/Black Steel Grey
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Maidenform Peek Out Shapers Shorty
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The Maidenform Peek Out Shapers Shorty DM1004 features a lace waistband. The shaper smooths and shapes the hips, waist, thighs and tummy. Maidenform's Peek Out Shapers Shorty is made of nylon/polyester/spandex.
$22.00 Now: $15.40
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Maidenform DM1004 reviews
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Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
WhiteLatte LiftBlack
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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
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TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9417 reviews
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Maidenform Comfort Devotion Strapless Bra 9405
WhiteLatte Lift w/ BlackBlack
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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017
$42.00 Now: $24.95
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Maidenform 9405 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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