Why Buy Bloom by Lou? Combine classic French design with innovation and you get Lou lingerie. Since the 1950's they've been known for cutting-edge style, sophisticated colors and couture construction. Bras and panties feature embroidered mesh, floral lace, satins and ribbon trims. Each season brings exciting new collections of chic lingerie for the woman who wants great fit and European style.
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Lou lingerie is elegant and luxurious with the highest level of comfort. Lou was one of the first brands to use Lycra lace, produce underwire bras, use prints in their bras and create matching lingerie sets. Lou is innovative with the styles you love. Lou lingerie creates bras and panties for women who love to feel pretty. Lou uses embroidery, tulle, guipure lace, bows and Swarovski crystals to embellish their beautiful styles. The vibrant, bold colors of the Lou fashions make them a must-have. Lou bras in larger sizes all have full cups and are reinforced for extra support. The ravishing styles of Lou lingerie come in many different fashions so you can always find exactly what you love. If you want delicate embroidery or bright colors, you can find it in one of the Lou collections. Always striving for perfection, Lou lingerie dresses you in style and comfort. The sexy, everyday styles can be worn with casual wear or dressy wear. There is something for each day in the Lou selections of lingerie. Shop HerRoom for the latest styles of Lou lingerie.