Why Buy Lily Of France Contour Bras? Since the early 1900's Lily of France has been a fashion-forward trendsetter in lingerie design, with sassy push-up bras, padded convertible bras, bralettes and other styles that boost both your cleavage and your confidence. Even better, these are bras that are both comfortable and well-priced, so you can always afford to be right in style.
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!