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The ultimate in Palm Beach Chic, Lilly Pulitzer is internationally recognized for signature patterns and timeless designs coveted by the preppy set since its inception in the 1950's. A uniform from Lilly's own Palm Beach Juice stand became the summer shift for the social elite. In 1962, Jackie Kennedy was featured in Life Magazine wearing the classic shift, helping the Lilly Pulitzer label to become a fashion sensation. Today, Lilly Pulitzer is more popular than ever. The brand is renowned for its vibrant graphic prints and its association with the highly sought after Palm Beach life style. The partnership with Carole Hochman Design Group promises to inject Lilly Pulitzer heritage and lifestyle into the sleep, loungewear & Industry.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!