Leading Lady

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Why Buy Leading Lady Lingerie?  

Leading Lady's inspiration comes from the evolution in a woman's lifestyle, designed around the "Every Body" concept with meticulous crafting for comfortable support. Offering a truly impressive size range of 34A to 56G, Leading Lady also supplies an array of wireless and underwire styles from lightly padded contour bras to front closure styles, back support posture bras and more! 

Items 1-24 of 32

  1. Meryl Front Close Sleep & Leisure BraMeryl Front Close Sleep & Leisure Bra
    Leading Lady 110
    Meryl Front Close Sleep & Leisure Bra
    Rating:
    83%
    7 Reviews
    $20.95 - $35.00
  2. Brigitte Lightly Padded Contour Underwire BraBrigitte Lightly Padded Contour Underwire Bra
    Leading Lady 5028
    Brigitte Lightly Padded Contour Underwire Bra
    Rating:
    78%
    167 Reviews
    $29.95 - $44.00
  3. Brigitte Full Figure Front Close Racerback BraBrigitte Full Figure Front Close Racerback Bra
    Leading Lady 5415
    Brigitte Full Figure Front Close Racerback Bra
    Rating:
    77%
    195 Reviews
    $40.00
  4. Brigitte Molded Soft Cup BraBrigitte Molded Soft Cup Bra
    Leading Lady 5042
    Brigitte Molded Soft Cup Bra
    Rating:
    82%
    136 Reviews
    $26.95 - $44.00
  5. Claire Dreamy Comfort Every-Day Wirefree BraClaire Dreamy Comfort Every-Day Wirefree Bra
    Leading Lady 5006
    Claire Dreamy Comfort Every-Day Wirefree Bra
    Rating:
    96%
    6 Reviews
    $36.00
  6. Brigitte Classic Underwire T-Shirt BraBrigitte Classic Underwire T-Shirt Bra
    Leading Lady 5224
    Brigitte Classic Underwire T-Shirt Bra
    Rating:
    78%
    13 Reviews
    $38.00
  7. Bettie Latex Free Cotton Soft Cup BraBettie Latex Free Cotton Soft Cup Bra
    Leading Lady 600
    Bettie Latex Free Cotton Soft Cup Bra
    Rating:
    75%
    215 Reviews
    $31.00
  8. Marlene Front-Close Sleep and Leisure BraMarlene Front-Close Sleep and Leisure Bra
    Leading Lady 151
    Marlene Front-Close Sleep and Leisure Bra
    Rating:
    81%
    109 Reviews
    $35.00
  9. Ava Scallop Lace Cup Underwire BraAva Scallop Lace Cup Underwire Bra
    Leading Lady 5044
    Ava Scallop Lace Cup Underwire Bra
    Rating:
    81%
    156 Reviews
    $21.95 - $40.00
  10. Lillian Front Close Posture Back Wireless BraLillian Front Close Posture Back Wireless Bra
    Leading Lady 5503
    Lillian Front Close Posture Back Wireless Bra
    Rating:
    47%
    3 Reviews
    $49.00
  11. Nora Lace Front Close Posture Back BraNora Lace Front Close Posture Back Bra
    Leading Lady 5530
    Nora Lace Front Close Posture Back Bra
    Rating:
    100%
    1 Review
    $49.00
  12. Serena Sports BraSerena Sports Bra
    Leading Lady 514
    Serena Sports Bra
    Rating:
    86%
    6 Reviews
    $35.00
  13. Brigitte Balconette Wirefree T-Shirt BraBrigitte Balconette Wirefree T-Shirt Bra
    Leading Lady 5215
    Brigitte Balconette Wirefree T-Shirt Bra
    Rating:
    81%
    7 Reviews
    $38.00
  14. Brigitte Balconette Contour Underwire BraBrigitte Balconette Contour Underwire Bra
    Leading Lady 5214
    Brigitte Balconette Contour Underwire Bra
    Rating:
    84%
    5 Reviews
    $38.00
  15. Steffi BraletteSteffi Bralette
    Leading Lady 5522
    Steffi Bralette
    Rating:
    20%
    1 Review
    $28.00
  16. Laurel Seamless Front Closure BraLaurel Seamless Front Closure Bra
    Leading Lady 119
    Laurel Seamless Front Closure Bra
    Rating:
    100%
    3 Reviews
    $35.00
  17. Harmony Dreamy Comfort Cotton Sleep & Leisure BraHarmony Dreamy Comfort Cotton Sleep & Leisure Bra
    Leading Lady 4011
    Harmony Dreamy Comfort Cotton Sleep & Leisure Bra
    Rating:
    75%
    12 Reviews
    $26.00
  18. Meryl Front Close Sleep & Leisure Bra - 2 PackMeryl Front Close Sleep & Leisure Bra - 2 Pack
    Leading Lady 110pk
    Meryl Front Close Sleep & Leisure Bra - 2 Pack
    Rating:
    60%
    4 Reviews
    $48.00 $42.00
  19. Greta Front Close Crossback BraGreta Front Close Crossback Bra
    Leading Lady 5170
    Greta Front Close Crossback Bra
    Rating:
    90%
    2 Reviews
    $28.00
  20. Lucille Wirefree Lace Trim Comfort BraletteLucille Wirefree Lace Trim Comfort Bralette
    Leading Lady 5072
    Lucille Wirefree Lace Trim Comfort Bralette
    Rating:
    100%
    1 Review
    $27.00
  21. Lea Leisure Sports BraLea Leisure Sports Bra
    Leading Lady 5521
    Lea Leisure Sports Bra
    $38.00
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Leading Lady

Leading Lady specializes in producing lingerie for women's evolving lifestyle needs. Not only do they design and produce supportive, stylish bras, but they also make front-closure sleep/leisure bras that may be used by nursing mothers, contour/T-shirt bras, sports bras, posture back styles and other specialized lingerie. Leading Lady realizes women want their bras to be functional, affordable and easy to wear. Leading Lady's all-inclusive range of average, plus size and full-figure bras is available in 34A to 56G. Women everywhere should be comfortable in their bras. Leading Lady promises their bras will fully support you, keep you comfortable, and make you feel pretty in both underwire and wireless styles.


Leading Lady was founded in 1939 by Frank G. Farino, who worked at a Cleveland bra company, but found himself out of a job when it closed the doors. Equipped with two sewing machines and a handful of business contacts, Farino began making his bras. He faced a large problem when the war led to a shortage of materials to create lingerie. Farino realized maternity and nursing bras were classified as medical items that were necessary in the world. Leading Lady has become one of the country's most successful intimate apparel manufacturers. It remains a family company with the same vision as Frank had in mind many decades ago, the vision to help women find their perfect bras.

Leading Lady celebrates women through its products, programs, and philanthropic events. They support many organizations and fight for many issues relevant to women across the country. They also encourage all employees to volunteer with charities. Leading Lady doesn't stop there. They also give back to the environment by using as many disposable products as possible and put in place every environmentally friendly practice they can.

Leading Lady prides themselves in offering women bras that work for every occasion of life. Comfort and support are their top priorities while giving women a look of elegance and style at the same time.

Leading Lady also uses the traditional band measuring system when 3"-4" is added to your underband.  So, if you measure 39" in the underband, you are a 42 band size.  The A cups in this brand are also independentlly graded to have a wider base and less projection than other cup sizes. This is unique to Leading Lady.