Feeling juicy is only a piece of clothing away when it comes to Juicy Couture. Juicy Couture is mainly known for their playful styles of vibrant colors, prints and embellishments like ruffles and their signature Juicy crest. Though the styles of Juicy Couture activewear were designed to be comfortable and fashionable, the velour tracksuits and Juicy Couture Bottoms are what the collection is most known for. These suits come in a variety of colors made of velour, terry cloth, fleece or cashmere. Most women cannot resist a fashionable tracksuit that quickly transforms from a lunch outing with friends to a walk in the park.
Juicy Couture came to life in when two fashion obsessed friends, Gela Nash and Pamela Skaist-Levy, began to create their own fashion label. It was not Juicy yet though. At first the friends began Travis Jeans selling maternity pants. Slowly the styles changed into what became Juicy Couture in 1997. The collection focused on comfortable, athletic and casual wear. The velour tracksuit shot the collection into the fashion world of fame when Madonna was seen wearing an embroidered Juicy Couture suit. In 2003 Liz Claiborne Inc. acquired the company promising to keep the same principles began by Nash and Skaist-Levy. At first the line was only sold in upscale locations, but the fashion soon burst out the doors into many other retailers. Once the velour tracksuit gained popularity again in 2004 the rest was history as Juicy Couture became a household name. In 2010, Juicy Couture tapped LeAnn Nealz as Chief Creative Officer and President to guide the brand into its next phase of growth, while preserving the house’s playful and unique DNA.
Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all of its designs. Famous for ascending the tracksuit to its status as a casual luxury icon, the brand continues to evolve, bringing the same confident, whimsical and feminine attitude to everything it creates. Today, the global phenomenon offers an assortment that spans fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.
All items in the Juicy Couture collection come with the company's signature crest, two highland terriers holding a shield bearing three hearts and Love G&P. A crown lies overhead, while a Juicy Couture banner flutters above the slogan, "Born in the Glamorous USA." The comfortable and feminine pieces are created to help women feel sexy and powerful at the same time. The girly styles of bright colors and ruffles give those wearing Juicy Couture that feminine feel. Many magazines and celebrities have jumped on the bandwagon of Juicy Couture. Vogue magazine even stated that the company was exploding with popularity. Mattel created Barbie dolls dressed in the expressive attire. Celebrities like Liv Tyler, Amanda Peet and Sarah Jessica Parker regularly wear the designs.
Juicy Couture may be outfitting the women of today, but they are also taking care of the women of today. They are very involved with many charities. Juicy Couture joined the fight against breast cancer by designing a limited edition t-shirt to be sold in support of Hong Kong Cancer Fund's Pink Revolution campaign. They also hosted the Possibility Project where 25% of all purchases were donated to the charity aimed at teenagers overcoming violence and racism. Kristin Cavallari teamed up with Juicy to host events aimed at Girl Up, a charity to empower young women. Juicy Couture is also active in Red Cross relief efforts among many other causes.
Juicy Couture is taking the fashion world by storm because of its comfy designs that help women feel trendy, but restful. The tracksuits along with panties, tee shirts, pajamas and activewear give women that push to tackle the tasks of the day.