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In 1994, James launched a womens t-shirts line that rapidly gained loyal fans looking for his seamless blend of the lux and the casual. In 1996, James founded his first namesake collection of women's knits. The line soon grew into two distinctly wearable collections, Standard James Perse for high-quality basics and the signature James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the James Perse brand launched an equally outlined men's collection and a year later, a line for babies and children. In fall 2007, the brand released new collections in the categories of bags, accessories and home.
His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, and pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!