Why Buy In Bloom by Jonquil Lingerie? This elegant, romantic In Bloom bridal lingerie collection is a favorite of brides worldwide for its ethereal, gorgeous, lace-trimmed styles. For over 30 years In Bloom by Jonquil has answered the need for sophisticated embellished robes, nightgowns, tap pj sets, lavish nightgowns. The glamour of old Hollywood lends influences to this cherished line of lovely lingerie, making for fabulous gifts any time of year.
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In Bloom by Jonquil, a fabulously romantic bridal lingerie line that has become a favorite of brides everywhere, was founded by Diane Samandi. She started sewing patchwork bikinis and displaying them in the front window of her Victorian house in San Francisco back in the 1970's. Diane, who had always loved the glamour of Hollywood's golden age and retro designs, founded Jonquil in 1980. For over thirty years her attention to detail and gorgeous, lavish laces have made Jonquil one of the most famous lingerie lines worldwide. Diane became a partner with MGT in 2007, a company which specializes in babydolls with lightly padded cups. Jonquil became InBloom by Jonquil, merging lightly padded cups with Diane's European-influenced lingerie. Among In Bloom by Jonquil's fabulous designs: cute two-piece tap sets, long bridal nightgowns, lace-trimmed chemises with matching G-strings, short wrap robes and more, perfect for treating yourself, giving to your favorite brides as shower gifts, or gifting at birthdays and the holidays. In Bloom by Jonquil, which includes both loungewear and daywear, is sold at famous department stores and specialty boutiques all over the world. HerRoom is truly ecstatic to add this wonderfully lavish lingerie line to our famous maker collections.