Why Buy Andra Group etcetera? The Andra Group is the parent company of HerRoom and HisRoom, but also the name for a line of books which CEO and President Tomima Edmark wrote. Designed to bring more romance into everyone's life, these books offer a lighthearted yet helpful approach to the many aspects of courtship and dating for both sexes. If you're looking for a "boost" in your love life, try them!
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!