Why Buy Hanro New Arrivals? This brand is known for superior fabrics, finishes and classic design. For over 130 years, they've been innovators, like their high-tech circular knitting machines that create seamless panties, bras and camisoles. And their use of long-staple cotton, mercerized for softness and durability. Hanro lingerie feels luxurious and wears beautifully, for women who value high-quality natural fabrics and meticulous construction.
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Hanro of Switzerland only uses the best to create their collection of lingerie. Since 1884 Hanro has established themselves as a world leader in fashion by using the the finest cottons, silks and wools to produce each piece in their collection. Hanro only selects the finest longest staple cotton yarns giving their products a shiny look and silky feel. Hanro puts an emphasis on the pure and classic look and feel of lingerie, sleepwear and loungewear. Each piece is put through a mercerization process, a technique that shrinks the fibers in the fabric and makes it stronger and smoother. They also use a seamless technology by knitting pieces on a circular knitting machine resulting in a seamless look. These high tech fabric innovations give Hanro the lead in producing timeless pieces of lingerie for women wanting to feel luxurious while being comfortable. Hanro customers stay loyal to the company because of the high-quality material, design and feel of each piece. They know that each piece in the collection is inspected at quality control in Switzerland before leaving the factory and landing in the hands of a woman looking for the Hanro perfection. This perfection is all about dressing a woman in styles where she feels blanketed in comfort and adorned with elegance.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!