Why Buy Gossard Cheeky Panties? Voted the UK's Lingerie Brand of the Year, Gossard has been making undergarments since the early 1900's. What started with corsets has grown into a stylish line of lingerie. Styles are sexy and fresh, including padded plunge bras, sheer stretch cups, lacy panties and thongs. British women who want something way beyond basic choose Gossard as their favorite brand. Try it and you'll see why.
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