Why Buy Fashion Forms Water? Fashion Forms looks at wardrobe challenges and finds ways to solve them. The brand began with a revolutionary item--the adhesive bra-- and grew from there, with dozens of lingerie accessories, including breast petals, silicone lifts, push-up pads, water bras, backless bras and more. It's a runway favorite and celebrity stylist's best friend. These are innovative solutions for lingerie dilemmas.
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Delivering lingerie product innovations for decades, Fashion Forms is at the forefront of bringing women great solutions to their bra dilemmas. Since the early 1990's Fashion Forms Founder Ann Deal made it her mission to bring women of all sizes the answers to the bra and fit solutions they have been looking for. The Fashion Forms brand was founded on the principal that the imagination is the very starting point and foundation that allows them to create true solutions.
Deal was brought up in a family deeply rooted in the retail industry with an entrepreneurial spirit. Deal followed her family's footsteps but this time, hoping to give women the tools to look fashionable and sexy at all times. Deal's very first creation was her solution for women who wanted larger looking breasts who didn't want to go under the knife. Her creation was the Original Water Bra. The response was overwhelming positive and from that starting point, Fashion Forms was able to embark on launching a successful empire that women could truly rely on. Today, the Fashion Forms brand brings women popular accessories such as bra and lingerie tape, adhesive strapless bras that keep them in place, multifunctional bra styles that achieve many looks in one style, shoulder pads for a comfort fit and so much more!
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!