Why Buy Lift & Shape by Curvation? Created by a team of women who believe that 'curvy isn't a number, it's an attitude,' Curvation combines function and form in supportive bras that fit comfortably and look stylish. Bras are constructed especially for women who wear up to a DDD cups and 42 band size. You'll look smoother and shapelier in this wearable, attractive and affordable line designed just for you.
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Designed just for curvy women, Curvation bras and lingerie styles bring you looks you will fall in love with. That's because Curvation bras are made with comfort and style in mind. The Curvation brand started back in 2003, by the creators of Exquisite Form, a leader in women's lingerie. Curvation bras are made to fit women who are up to a size 42DD. With comfort details at the forefront, Curvation has made it the brand's mission to deliver beautiful bras that are comfortable and stylish, all at the same time. Bras by Curvation are made with quality care, bringing you styles you can depend on with a high level of function and fashion.
The love is in the details when you experience Curvation bras. Comfort details are included in many of Curvation's bra styles, including leotard back styling, side boning for added support, smooth cups that are durable and supportive and so much more! Curvation even offers a line of Plus Size bras for full figure women who are seeking affordable, modern and great-fitting bra styles to add to their collection. Curvation bras prove that you can get quality without spending a fortune. The brand strives to make affordable bras at great price points so that all women can get the support and coverage they need.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!