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Carol Malony had her own chain of boutiques in the late 1970's in the Los Angeles area. Inspired by the European brands she carried, she wanted to create her own line to rival the fine lingerie of Europe and in this she has surely succeeded. In fact, Harpers Bazaar UK named Carol Malony as a top lingerie brand to watch.

The goal of the brand is to bring sexy elegance to each piece while keeping to a reasonable price point. Some pieces are embellished with sheer lace, appliques or satin. One style is even trimmed in marabou and another with rhinestones.  You wouldn't be far off to think of the glamour of old Hollywood with Carol Malony's lingerie.

So, who wears Carol Malony lingerie? How about the Miss Belgium contestants in 2010? Or the cover girl in Australian Penthouse Magazine? RedBook featured the Heart Throb collection. We hear Ashlee Simpson is a fan and has been seen wearing her Carol Malony bra as outerwear. Whichever collection you choose--Carol Malony Signature or Haute by Carol Malony--you will find daring, 'wow"-inspiring designs, not for the very modest or faint of heart.  But for those times when boldness is the way to go, a Carol Malony bra will raise the temperature without breaking the bank.