Why Buy Calida Plunge Bras? Calida is known for fibers that are either organically grown or man-made to be gentle on sensitive skin. That the materials are also easy-care and luxuriously soft adds to the brand's popularity. The panties, bras, camisoles and sleepwear are the choice of women who like clean modern design and thoughtful construction. You may pay more, but the comfort, softness, durability and exceptional fabrics are worth it.
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!