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Blush Lingerie, started by Edward Ajmo in 1988 in Montreal, is a family-run business, drawing on over 50 years of fashion experience. Blush bras, panties and chemises are completely modern and fashion-forward at very affordable prices. The look is meant to be urbane, flirty and stylish and Blush Lingerie is all those things. Blush's many collections range in style from a surprising combination of knit jersey and lace to playful gingham and floral patterns. You can expect to find fun colors too--like a pretty pale yellow called sweet pea, hot peony, sexy grenadine or cool blues.

Blush has a European, sensual, seductive vibe. Pieces are offered in lush palettes and adorned with stretch lace, satin ribbons and embroidery. The push-up bra styles get rave reviews, saying the pieces are sexy and elegant. Women who wear smaller sizes will really like the sizes that some bras come in, with some bra styles starting at 32A. Push-up and padded bras add enhancement while still looking completely natural. Other customers say that the lingerie is even more beautiful in person than the photos--guaranteed not to disappoint.

Blush adds new collections often, all of them feminine and sexy. With names like Naked Envy, Decadence, Frill Me Up, Love Potion and Kiss & Tell, each collection is more evocative than the last. For women who prefer their lingerie a little more understated, the Callie collection, which is available in Nude, is a soft poly blend with just a hint of lace.

Bra styles include bralets, push-up bras and plunge bras. Blush panties are offered in thongs, string panties, hipsters and bikinis. The Blush lingerie line even? has some playful 'camidolls---babydoll styles with bra tops--and a garter belt or two. Women who wear smaller sizes love the push-up, cleavage-enhancing Blush bras--whether lacy and embroidered or boldly patterned. The Emma collection--of soft modal jersey and stretch lace is an unusual combination of practicality and whimsy and includes bras, panties, sleepshirts and chemises. Sleepshirts, chemises and gowns are sleek and sexy. Look for gentle tulle and soft stretch floral laces. Some styles are a silky satin or an elaborate combination of mesh and lace embroidery. They are all, in a word, gorgeous.

A good range of sizes means that women of many shapes can enjoy Blush lingerie. Panties range to an extra-large, the equivalent of a 16-18 pant size. Bra sizes are more for the average figure, with the largest in some styles bring a 36D or DD. In gowns, sizes go from small, the equivalent of a 4-6 dress size through large, which is the same as a 12-14 dress size.

Blush Lingerie pieces look and feel like much higher-priced brands, yet bras are typically under $40.00. Fabulously fashionable panties of all styles are under $25.00 For the budget-minded fashionista, Blush Lingerie lives up to it's Euro-style advertising with sexy, fashionable pieces that are still youthful and fun. It's rare to find such beautifully constructed lingerie at such affordable prices. The bras, panties and sleepwear are treats we can all give ourselves without breaking the bank. And they make fabulous gifts, too.