Why Buy Bali Contour Bras? Bali was one of the first brands to create bras that enhanced a woman's shape rather than hide it. Bras offer practical solutions, like back smoothing, minimizing, stretch-to-fit cups and extra support. Panties are top-sellers, especially briefs, which are known for comfort and fit. Women of all sizes who want consistent fit and quality along with plenty of style options need look no further than Bali.
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!