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With a DD chest and tiny waist, Aerin Rose knew only too well the problem of typical swimsuits: they were made for perfectly proportioned women, and anyone who did not fit that mold had to buy a swimsuit that didn't fit. So in 2000, she created her own collection of swimwear--designed to fit women of all shapes and sizes. The collection of swimwear features bikini tops and bottoms that can be sold separately and one-piece swimsuits that are made to flatter. All swimwear is sold according to bra size, for an accurate and comfortable fit.
"Starting my company was the classic story of a consumer who could not find what they were looking for in the stores, so they figure out a way to make it on their own," Aerin says.
Aerin's big breakthrough came when her first design was featured in InStyle Magazine. "The reaction was incredible," Aerin recalls. "I was getting calls non-stop on my home phone with orders coming in." Since then, Aerin Rose swimwear styles have been featured in some of the top women's fashion magazines, including Glamour, Lucky, Good Housekeeping and InStyle. Seventeen magazine featured the Aerin Rose line in a Fashion Q&A in which a reader asked, "Where can I find bikinis for big boobs?"
Sizing swimwear has long been a challenge for women. The 'one size will fit my whole body' model clearly doesn't work for many of us. Two of Aerin Rose's major innovations--bra-cup sizing and selling pieces separately--can revolutionize the way we feel about bathing suit shopping and, more importantly--the way suits fit us.
Even better, Aerin Rose recognizes that larger sized women want to look great in their bathing suits, too. Cup sizes in most styles range to size G. Modern fabrics like nylon and spandex are blended to create a silky soft sheen and smooth look. Hidden underwires provide lots of comfortable support.
Along with all of the useful features of Aerin Rose swimsuits comes a playful and fun palette of colors and patterns. Look for bold peacock patterns, soft tropical prints, paisleys in poolside blues and wild Latin-tinged patterns. There are plenty of styles to chose from too, including tankinis, triangle-cup tops and halter tops. Arein Rose swim bottoms are available in high-waisted design, scoop bottoms, even swim skirts. One-piece suits offer some measure of control and shirring or cross-bands to minimize the tummy. And Aerin Rose doesn't forget you when you step away from the pool or the beach. The brand offers several styles of cover-ups, often matching the suits. Their dolman sleeve, shirred cover-up is flattering and stylish--just the right look to go with the fashionable and beautifully fitting swim suites.
With a college degree in marketing, fashion design was new territory for Aerin. But she sought out pattern makers, seamstresses and sales reps, and chose to have all the work done in the United States. Aerin Rose's offices are located in the heart of New York City's garment district.
Since 2000, Aerin Rose swimwear has responded to the needs of the curvaceous woman, with swimwear that provides? a perfect fit and plenty of support in high style.
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