A soft cup bra is one without underwires, so it would seem making it seamless too would mean no support at all. While some seamless softcup bras are indeed more like bralets and are meant for smaller sizes, modern fabrics and manufacturing techniques offer bras with no wires or seams that still provide lift and support. There are even seamless wireless bras with padding and molding to enhance shape.
Styles include bras with stretch foam cups that are smooth under clothes, molded contour bras, bandeau styles and many more. Some are constructed with side slings or an elastic underband for additional support. You can find almost any shape too, from plunge push-up bras to full-coverage cups to sports bras, nursing bras and camisole-style bras. All of these will have the advantage of a smooth look under your clothing and the comfort of wire-free construction.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!