Why Buy Femme by Josie by Natori? Luxury and distinctive style are the hallmarks of Josie Natori lingerie. With Josie, the brand goes young and bold. From contour push-up bras to lacy bralettes and longline balconettes, the line is suffused with color, pattern and dramatic design. Small-to-average sized women ready for something new will love the engaging, contemporary, always surprising style of Josie lingerie.
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Feel playful and beautiful in Josie by Natori fashions. Josie Natori lingerie is a branch of the iconic Natori lingerie. Following in the steps of the sister brand, Natori, Josie by Natori includes beautiful, vibrant colors made of silky soft fabrics. Josie offers bras, panties, thongs and sleepwear. There are many playful patterns and vibrant prints. The youthful designs dress you in elegance and a great fit. The soft fabrics wrap you in a feeling of luxury. Josie by Natori uses embroideries and lace for pretty embellishments. Josie is made for the contemporary customer who loves fun patterns and intricate details. Bras are offered in both molded and contour. Panties are offered in low, mid and high rise. You can mix and match the Josie fashions throughout the Josie by Natori selections. Each is comfortable and breathable for the perfect fit. Shop HerRoom for the latest styles by Josie by Natori.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!