Why Buy Ajour by Calida? Calida is known for fibers that are either organically grown or man-made to be gentle on sensitive skin. That the materials are also easy-care and luxuriously soft adds to the brand's popularity. The panties, bras, camisoles and sleepwear are the choice of women who like clean modern design and thoughtful construction. You may pay more, but the comfort, softness, durability and exceptional fabrics are worth it.
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Calida is based in Switzerland. With a line that includes panties, bras and sleepwear, Calida is well-known for the classic simplicity of its designs and the outstandingly soft comfort of the fabrics. All of their fabrics are made from organic natural fibers or from man-made fibers that are safe and comfortable for women with sensitive skin or chemical sensitivities.
Calida panties come in high-waisted briefs, classic briefs and boy shorts. Fabrics include 100% pure cotton, cotton blends and stretch cotton, all of which are renowned for their softness. The waistbands are constructed to lay flat and leg openings are comfortable with no ride-up. Customers says that Calida panties are the most comfortable they've ever worn.
Calida bras come in a variety of styles, from crop top soft cups to gently contoured molded bras and underwire bras. Constructed of cotton and cotton blends, some Calida bras are completely metal free, too. Designed for average to smaller figures, Calida bras range in sizes that are equivalent to 32B-38B.
Fans of Calida sleepwear love the ultra soft cotton of the gowns, which are comfortable in every season. Calida also offers silk and wool blend leggings and tees that are moisture-wicking and thermal for warmth. Customers wear them for lounging, sleeping and even as inner layers in cold weather.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!