Yoobies came on the fashion scene in 2000 when a mom and her two daughters decided that there was a real need for a lightweight, comfortable product that inserts into bras to lift the breasts and give you more cleavage. Most of the existing insertable pads were heavy, bulky and uncomfortable. The new invention needed to give lift in the areas needed and be light as air. In 2002, after developing the Yoobies inflatable inserts, the mom and her daughters got a patent from the U.S. Trademark and Patent office, with more patents to come. Funding for the product launch was provided by one of the daughter’s sorority sisters. The inflatable inserts are perfect for women with one breast that is smaller than the other, because you can custom inflate the inserts as needed. This innovative family also wanted a bra that would allow them to enhance their unique body shapes, and developed the perfect bra with pockets for the Yoobies inserts. In 2010, Yoobies, Inc. was established, a company which was created by women for the good of women. They love adventure, love challenges and truly believe that women can have it all!
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!