Yoobies came on the fashion scene in 2000 when a mom and her two daughters decided that there was a real need for a lightweight, comfortable product that inserts into bras to lift the breasts and give you more cleavage. Most of the existing insertable pads were heavy, bulky and uncomfortable. The new invention needed to give lift in the areas needed and be light as air. In 2002, after developing the Yoobies inflatable inserts, the mom and her daughters got a patent from the U.S. Trademark and Patent office, with more patents to come. Funding for the product launch was provided by one of the daughter’s sorority sisters. The inflatable inserts are perfect for women with one breast that is smaller than the other, because you can custom inflate the inserts as needed. This innovative family also wanted a bra that would allow them to enhance their unique body shapes, and developed the perfect bra with pockets for the Yoobies inserts. In 2010, Yoobies, Inc. was established, a company which was created by women for the good of women. They love adventure, love challenges and truly believe that women can have it all!
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
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