Say push-up bra and the first brand to come to mind is Wonderbra. The first Wonderbra Push Up Plunge Bra was invented in 1963 by Louise Poirier, a French Canadian designer. Wouldn't you know that a Frenchwoman would invent this sexy bra! An instant success, it quickly became not only the top-selling push-up bra, but basically became synonymous with push-up bras. In fact, the Council of Fashion Designers lauded Wonderbra "for creating a phenomenon never before experienced in the industry." Wonderbra bras are specifically constructed to provide lift and enhancement. The gel pads in the push-up styles are lightweight while providing maximum cleavage. Since its debut, Wonderbra has expanded its line to include strapless and lift bras as well as panties and thongs. They continually expand the line with new designs and styles offering varying levels of shaping and lift. Wonderbra has become not just a lingerie item, but a vital fashion accessory and cultural icon. The brand has expanded beyond dramatic cleavage to create an entire lingerie wardrobe.Wonderbra styles also include strapless and convertible bras in both neutral tones and bright colors, with exciting prints as well.