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The Wick'em Bra Liner was invented by Donna Frye, who suffered for more than 15 years with rashes and irritation under her breasts. None of the doctors she consulted were able to help her, so she decided to take matters into her own hands and design a lingerie accessory for herself and the millions of women who wanted relief from rubbing and chafing. The Wick'em Perfect Bra liner was designed so that the underwires in bras never touch your breasts, and there's no more uncomfortable poking from underwires. The Perfect Bra Liner stays in place, so you don't have to tug on it or adjust it. You'll almost forget you have a bra on, and will be thrilled with the cushiony comfort this great invention provides. Wear the center tab up or down. It can be flipped up for maximum coverage or down when you wear lower necklines. The patented design of the Wick'em assures that it will never touch the most sensitives areas of your breasts. In addition, you'll avoid embarassing sweat marks that come through on your tops and dresses, and it will keep you dry under and between your breasts. There's no metal hooks or gizmos to keep it on. And it will stay in place under any style bra that you own.

In doing her research, Donna found that the problem was not just encountered by large-breasted women; all women sweat when exercising, dancing, engaging in sports, suffering menopausal hot flashes and just in high-stress situations. Some women just wanted something to make their bra is more comfortable, to cushion their skin from underwires. So the Wick'em moisture management liner was born, to be worn with everyday and sports bras, all day long.

For women with really sensitive skin, the Natural Wick'em is made from super-soft, dye-free fabric made from viscose plant fibers. It is extremely soft, perfect for those with sensitive or allergy-prone skin, and for cancer and surgical patients. And no matter which Wick'em you wear, the inner lining is 100% cotton for moisture management. A real boon in hot weather, but great in any season.

Donna says, "The letters and e-mails I receive from women who have purchased the Wick'em have been truly moving. From women who finally feel comfortable wearing a bra, to women whose rashes and irritation caused by perspiration dramatically improve or disappear, to the breast cancer patients who finally get relief from the raw, irritated skin caused by the very treatments they must endure to save their lives. My women customers testify that the Wick'em really works."

The Wick'em Bra Liner helps women of all shapes, sizes and ages, providing a safe, easy, non-chemical, non-prescription solution to skin irritation problems, while at the same time adding cushioning to the most uncomfortable, but necessary item of women's clothing, the bra.

"I hope you decide to try my bra liners," Donna says. "I am confident that you will never want to wear your bra without one-- just like me."

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© 2014 Andra Group, LP - Monday, September 22, 2014 (A2).