Wacoal Response: The lift of a bra does not come from the straps. The lift comes from the band- when the band is down on the back the bra lifts up in the front. The bra you bought offers good support and you would get better lift if you bought it in a band size smaller and make sure it is pulled down in the back so that the hooks and eyes are actually lower than the front band of the bra. The straps should be worn comfortably and be loose enough to not cut into the shoulders. s from MI