Roxy swimwear is an offshoot of the Quiksilver men's surf collections, which were founded by Australians Alan Green and John Law of Torquay in Victoria, Australia in 1969. The Roxy brand developed in the 1990's, and was the first dedicated women's surf brand. The name was originally selected because it sounded like the name of a punk band. In fact, these two swimwear designers liked the name Roxy so much, they each have a daughter called Roxy! The company is now based in California. Much like the men's brand, Roxy caters to the casual, surfing/beach lifestyle. The Quiksilver logo was influenced by a woodcut of Japanese painter Hokusai, featuring a large wave with a mountain on a red background. The Roxy logo consists of two reflecting logos forming a heart.
Roxy swimwear caters (as many surf brands do) to the slimmer, more athletic junior figure, with sexy two-piece swim separates. Halter tie and fringe-trimmed tops are represented, with low-rise, tie-side swim bottoms and matching boardshorts for casual wear or bikini cover-ups.
We think you'll enjoy this young, energetic swimwear group and we'll be adding styles periodically, so check back frequently to see HerRoom.com's style updates.