Prima Donna was founded in 1865 and has focused on producing a fit that verges on custom for larger sizes. The brand has a history of meticulous construction and, since being purchased by Van de Velde of Belgium in 1990, concentrates on style and design as well. While being a well-known brand to mature women, Prima Donna now offers fashionable lingerie and swimwear that appeals to all ages. The brand specializes in Prima Donna Plus-Size bras for larger breasts, ranging from full D cups to a generously cut J cup.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!