I recommend ordering one cup size smaller than you wear. I wear a "J" or an "I" cup depending on the bra manufacturer and with this bra, I the "H" cup fit the best. After a few wearings the band stretched, so bear that in mind also. I wear a 42 and I wish that this bra had 3 or 4 hooks instead of 2.
HerRoom Response: Panache has an unusual cup sizing system. It's not so much that you need to size down, but rather, count up the number of cup sizes above a D to see which size is your size. Panache sizing goes as follows: D, DD, E, F, FF, G, GG, H, HH, J, K. So, an F cup is a DDDD in US sizing and a G in European sizing.
Having said all of that: This bra gives Excellent support!!! I have tried all kind of bras and none come even close. My breasts are where they are supposed to be when I'm wearing this bra and I am not even ware of the bra at all. This is the first under wire that I've worn in a number of years (not the first that I've tried on)and it is every bit as comfortable as the all cotton bras that I had been wearing. But as a 42H (in this bra) I look much better. Many bras are available in the 30 inches and large cup sizes but few are available in the 42+ inches and large cup sizes that are cute and supportive as this. Plus I've recently dropped 80 lbs and turned 53 and need support and want to feel pretty. This bra does it. I've purchased 2.
Rosemarie from Avon Lake, Ohio USA