Only Hearts strives to be one-of-a-kind lingerie for the everyday woman. The patented "innerware as outerwear" style meets the needs for women in their lingerie, the need to be sensual, wearable and beautiful. Only Hearts camisoles, chemises, tube tops and tanks are loved for their smooth, silky form-fitting fabric. Italian sheer net and stretch lace are just some of the high-tech fabrics used to make pieces in the Only Hearts collections. They are unique because bras can be offered in many different styles combining practical solutions and small touches of femininity. Bras include convertible strapless, stretch lace bras, cups with darts, racerback triangle bras and more. The brand also includes shapewear that includes including bodysuits, bike shorts, shaping slips and chemises.
Creator Helena Stuart began Only Hearts in 1978 on Columbus Avenue in New York City. In the spirit of being sensual, everything in the original boutique was made in the shape of hearts. Heart collectors flocked to Stuart's boutique for her designs. As the store gained in popularity, the media began calling Only Hearts "a shop for the shameless romantic." Stuart took this label and expanded her boutique into one where she could design and sell lingerie as inner/outwear fashion. Her daughter, Kaya joined the company a few years ago. Kaya says the secret to their success is in the details of the lingerie. She says it is about layering and knowing what looks best on you as a woman to make you look and feel classy. All of the clothes in the Only Hearts collections are designing and made in Manhattan. As for the Only Hearts retail shops, they are still there in New York continuing to expand.
Only Hearts has been worn by many celebrities including Emma Roberts and Alicia Silverstone. It is featured in many magazines including In Shape and Fashion. One reason the brand is successful is because of the ability to be worn alone or under clothing. The designers say that is an important part of the design process to ensure the pieces are functional as well as comfortable and stylish. Women can work through the day in their camisole then come home to lounge in that same cami without feeling uncomfortable. Customers love the Second Skin collection featuring products that are smooth under clothing and nude so they can appear to be invisible. On the other hand, they can also be worn on the outside of clothing. Women love this collection because it provides modesty without sacrificing comfort.
Only Hearts partners with Living Beyond Breast Cancer by giving proceeds of their pale pink "Delicious" chemise. They also partnered with Vans' for the Custome Culture Collection, which inspires to celebrate creativity and raise funds for arts in high school.
Only Hearts is dressing women in luxury while touching their hearts. The styles and fits in each collection give women choices and allow them to feel free. Some days women just need that piece to throw on to make the outfit work and some days they need something perfect to slim and smooth them under clothing. Only Hearts offers everything a woman desires in the fashion world.