Olga Bras, Panties and More - HerRoom
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Olga lingerie has a rich history of bringing style and comfort to women's underwear. Olga bras and Olga panties are among the most recognized brands in lingerie. Founded in 1950 by Olga Erteszek as a girdle company, The Olga Company is built on the belief that women should have comfortable, well-fitting bras and panties no matter what their shapes and sizes. That's one of the reasons some of their styles stay in production year after year. Olga is made by Warnaco Inc. who also makes the Warner's and Calvin Klein underwear.

Olga's superior engineering means there are Olga styles to flatter all full-figure women. Their sizing begins with 36C, so fuller figure women can be sure that Olga is focusing on the best comfort and style for them. Support doesn't mean sacrificing pretty either; many Olga bras have added embellishments, like lace and bows.

In 2006, Olga bras made a rather risky strategic change to its core bra business; Olga stopped making bras with cup sizes smaller than a C cup. Their research and marketing data showed that cup sizes were getting larger. And, that their core customer was wanting larger cup sizes. So, unlike any other lingerie company, it actually let go of long-standing customers in an effort to be become a major player in the plus size lingerie market.

Olga is now known for its bras for full-figured women. HerRoom customers rave about the Olga 35040 -- Signature Support Seamless Full Figure Underwire Bra , calling it the most comfortable and supportive bra they've ever worn. The Signature Support Collection is a group of bras that are lightly padded and give an enhanced level of side support and comfort while using underwires. They also includes the Signature Swirl underwire and Smooth minimizer bras. Olga bra collections typically include larger sizes, all designed to completely encompass the breasts for extra support and comfort. Additional thoughtful features include the Comfort Back, which prevents straps from slipping and improved hook and eye design that doesn't dig into your skin.

New to the Olga line are wire free bras. The sizing is mostly in the 36-42 band sizing and C to DD cup sizing. The Luxury lift wire-free is light yet powerful with lace underlay along the bottoms of the cups. Lively in Lace has beautiful lace cups with lining to deliver modesty and smoothness. Disappearing Act wire-free bra give full coverage with an invisible edge neckline and padded straps. And, the Satin Edge wire-free bra has set in cups for separation, lining for modesty and comfort, and a two-tone design that is unique and eye-catching.

Many of you may have also seen a brand called Olga's Christina. HerRoom carries their styles. So, what is the Olga's Christina brand? Well, they are Olga bras with several of the same styles, and some of their own. Warnaco developed this brand initially as an exclusive line for Macy's. HerRoom, was later given the ability to sell this brand as well. Many of their styles go up to DDD cup sizing. The Olga's Christina Intimates focus on lace minimizer and contour underwire bra styles. And their panty line focuses on full brief and halfpant styles. Rest assured that when you purchase an Olga's Christina item, you are still getting the same quality and beautiful design detail that the Olga line is famous for.

Olga panties also attract a loyal following. Some customers have been purchasing the same style for decades. The Olga 913 -- Secret Hug Nylon Scoop Halfpant Panties is a customer favorite at HerRoom, especially since it's difficult to find them in stores. The back seam insures the panties stay in place and add contour just where you want it.

Olga lingerie inspires unusual brand loyalty; when it comes to designing attractive women's underwear that provides all-day comfort, they're obviously doing something right!

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© 2014 Andra Group, LP - Thursday, October 23, 2014 (A2).