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Prima Donna was founded in 1865 and has focused on producing a fit that verges on custom for larger sizes.  The brand has a history of meticulous construction and, since being purchased by Van de Velde of Belgium in 1990, concentrates on style and design as well. While being a well-known brand to mature women, Prima Donna now offers fashionable lingerie that appeals to all ages.  The brand specializes in Prima Donna Plus-Size bras for larger breasts, ranging from full D cups to generously cut I cups.

What sets Prima Donna bras apart is the construction process that creates such impeccable fit. Each bra is constructed of fifty pieces of high quality fabric. Every element is tested for quality and construction such as color, seam integrity, smoothness and underwire fabrication and placement. Bras are essentially hand-assembled with an attention to detail rare in the undergarment industry.

Details like side support panels, 3-piece construction, deeper cups and stretch elastic lace allow for bras that fit exactly as they should while being extremely comfortable.

Prima Donna offers updated panty styles as well, some with sizes ranging to 5XL. Embellished with bows and stretch lace, panties nicely complement Prima Donna’s bra styles.

Prima Donna lingerie has always been known for its uncompromising attention to quality. Now in its second century, the brand maintains its exacting standards with designs that are fashionable and beautifully embellished.

In recent years the Prima Donna brand has expanded to now include shapewear, sleepwear, panties, thongs and extended sizes for plus size women. Today, the Prima Donna brand offers more than 100 unique items.

Under the Prima Donna Label are several collections. For example, the Prima Donna Deauville Collection has several bras, Prima Donna panties and shapewear. All the items are comfortable designs made with luxurious fabrics.  Deauville bras are engineered with raised cup sized panels to support larger breasts by bringing them forward and at the same time surrounding the breast with controlled support from all angles.

The trendy look for the Prima Donna Madison Collection is a mainstay. Its subtle geometric textures and patterns mingle with lace trim and embroidery that is alluring and distinctive. The Madison bras also have unique construction elements such as elasticized lace, and fine knit sections which give an immaculate shape and fit without  stiff or rigid framing.

Prima Donna also offers the Twist line, which offers less coverage than classic Prima Donna bras. The side panels are cut lower, making Twist bras a good choice under sleeveless tops. The neckline on Twist bras is lower, too, and the straps a bit thinner. In general, Twist has the same great support as other Prima Donna bras, but with less depth in the cup. And with more microfiber styles and less lace, the Twist line is a fresh look in the Prima Donna collections.

The first Prima Donna bra collection at HerRoom was the Menton. Its use of delicate Leavers lace creates a sultry second skin while giving you a beautiful silhouette. The fabric is woven firmly however to lift a woman’s breasts and keep them under control while the lace gives the Prima Donna Menton bras their beautiful and eye-catching appeal. Even the bra straps of the Menton bras have beautiful styling.

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© 2014 Andra Group, LP - Saturday, August 30, 2014 (A2).