From the early days as a line of beautiful sleepwear influenced by Philippine roots, the Natori brand grew to an elegant collection of lingerie. Natori introduced seamless, molded underwire bras to the market, changing forever what we wear under tee shirts and knits. The bra styles also include lacy contour bras, sports bras, padded bras, plunge bras and convertible bras. Many styles are embellished with stretch lace or intricate lace overlays. Feminine styling is enhanced with fashion colors like apricot, gold, violet and midnight. Natori panties are feminine and pretty and come in gorgeous colors and styles. See-through mesh, silky polymodals and stretch lace are customer favorites for styles that are both sexy and comfortable. Natori panties are practical too, with no visible panty line and no riding up. Women who appreciate tailored elegant style combined with comfort will love having Natori bras and panties in their lingerie wardrobe.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!