Delivering lingerie product innovations for decades, Fashion Forms is at the forefront of bringing women great solutions to their bra dilemmas. Since the early 1990's Fashion Forms Founder Ann Deal made it her mission to bring women of all sizes the answers to the bra and fit solutions they have been looking for. The Fashion Forms brand was founded on the principal that the imagination is the very starting point and foundation that allows them to create true solutions.
Deal was brought up in a family deeply rooted in the retail industry with an entrepreneurial spirit. Deal followed her family's footsteps but this time, hoping to give women the tools to look fashionable and sexy at all times. Deal's very first creation was her solution for women who wanted larger looking breasts who didn't want to go under the knife. Her creation was the Original Water Bra. The response was overwhelming positive and from that starting point, Fashion Forms was able to embark on launching a successful empire that women could truly rely on. Today, the Fashion Forms brand brings women popular accessories such as bra and lingerie tape, adhesive strapless bras that keep them in place, multifunctional bra styles that achieve many looks in one style, shoulder pads for a comfort fit and so much more!
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
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