Felina gives its women European designs with an American fit. Couture European design is combined with attention to detail to guarantee the perfect look and feel of lingerie for any type of woman. Felina lingerie offers diverse styles that include bras, panties, camisoles and garter belts. Felina stops at nothing to make their women happy. Material are sourced globally to ensure every woman has what they need and desire in their lingerie. Felina products are covered in French laces, with Swiss embroidery and fabrics from Europe's finest mills.
Felina is a family owned corporation in Los Angeles, California. It began in 1982 when Morad Zarabi decided to start a business while raising his children. Zarabi noticed there was not enough of a selection for lingerie. He notes that women's styles were changing from boring to the more exotic European designs. In 1993, Zarabi's son, Robert stepped into his shoes bringing a new sense of youth and style to the rapidly growing company. Though the products are manufactured in China and Thailand, Felina is offered throughout different countries. The company acquired Jezebel in 2002 and has recently grown its offerings into sleepwear and jewelry.
Felina has been showcased in many magazines including In Style, Cosmo, Shape and Ladies Home Journal. They were also portrayed on Oprah in 2008. Felina pairs many of their panties with bras for the ultimate sensual look for women. Their panties include boyshorts, high-cut, thongs and bikins. Speciality items include lacy skirts, removable garter, garter belts and garter belt g-strings. Bra styles include demi-cups, bras with graduated padding to add a size, seamless push-ups, convertible bras, balconets and unlined full-size bras. Many different colors and designs are offered in each Felina collection so women can pick and choose what they want. Designers use color and nature as the basis of the design and then build on it. They say nature and color help make a quality product because the “feel of a rose petal inspires the touch of fabric.”
Women love the Harlow Demi Bra because they say since it does not have padding, but is molded in the correct way, the natural curves of their breasts look amazing. Another customer says that she along with her husband fell in love with the Marielle Low Rise Thong due to its sexy design. The Lush Lace Soft Cup Bra got rave reviews from women saying they forgot they had it on and wore it for over 14 hours. Most women say it is their go-to bra in the morning when getting ready for the day.
These innovations and designs helped Felina win a coveted 2010 Femmy Award. These awards are given at the Femmy Gala, an event recognizing achievements in the intimate apparel industry. Proceeds from the Gala go to students pursuing an intimate apparel career.
From the day it was launched, Felina hit the scene as a lingerie for every woman straying from boring lingerie. Felina relies on its attention to detail and knowing what women love in lingerie to create collections that will have women coming back for more.