Fayreform at HerRoom
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Fayreform originated as a corset manufacturer in 1934. Fayreform got its start in designing and creating quality and luxurious corsets, these high quality corsets were known for bringing women an enhanced fit with optimal luxury. But Fayreform soon became well known for bringing women with large cup sizes bras they could truly love. Since those days, Fayreform has evolved with the changing times to bring women well made bra styles they can truly enjoy. It all started with a mission to give full busted women quality bras. Fayreform lingerie company wanted to create feminine and sexy bra styles for women with larger cup sizes. More than seven decades later, today, Fayreform is a label in the Bendon Group and they continue a tradition of innovative lingerie design and construction for a wide range of bra and cup sizes. Catering mostly to the plus size market, Fayreform understands that women want feminine and sophisticated styling no matter what size they wear and that's just what the lingerie company specializes in.

Fayreform bras, many ranging up to a J cup, are customer favorites for their fit, comfort and beauty. Women with large cup bra sizes no longer have to sacrifice comfort or style to get the proper support they need. Fayreform bra and lingerie styles make it easy to look and feel luxurious Styles include contour, underwire and balconette bras. Full busted women who have become loyal fans and customers of the Fayreform bras boast about the high quality designs that make them feel supported while feeling glamorous all at the same time. The brand's long standing passion to bring full cup sizes great fitting and beautiful bras shine through with every style the brand manufactures, from t-shirt bras that look flawless under clothing, to minimizer bras that give women optimal support with back smoothing solutions they can truly rely on.

What sets the Fayreform lingerie company apart, is the brand's constant communication and attention to their target customer. These full cup sized women provide a life line to the brand's need to listen to these customers with feedback and suggestions when it comes to the brand's commitment to constantly improving and evolving their bras for quality comfort, style and support. Many Fayreform bras are adorned with ornate lace or embroidery, making them fashion statements in their own right. Fayreform t-shirt bras use a unique spacer foam that smoothes without adding size. HerRoom customers rave about Fayreform bras, loving the perfect shaping and great fit, along with the sophisticated and fashionable design. Fayreform panties maintain the standards of the brand, with modern pretty styles in sizes up to XL. You will find briefs and bikini panties, many that match Fayreform bra styles.

Bendon, Ltd., which bought Fayreform in 2000, is known for a wide range of high-quality brands including Elle MacPherson Intimates, Stella McCartney Lingerie, MacPherson Men, Hickory Lingerie, Bendon and Bendon Men. With ongoing innovations in design, manufacturing methods and fabric technology, Fayreform continues to lead the market in full-figure lingerie. Fayreform is sold internationally, including Australia, New Zealand, The UK, the Gulf States and the US.



© 2014 Andra Group, LP - Thursday, December 25, 2014 (A2).