Most women want to feel alluring when they walk out to face the world each day. Beauty, elegance and style is brought to each of these women when they put on Marie Jo lingerie. This European quality lingerie prides itself in creating unique, custom-designed, comfortable garments for the woman who wants to feel this way. Marie Jo produces this quality by making bras and panties with exclusive European fabric and embroidery. Each piece of lingerie requires work done by hand to reach perfection for the everyday woman who will step into the luxurious fabric.
Marie Jo is a creation stemming from Prima Donna lingerie. Prima Donna traces back to 1865 in Germany. Van de Velde of Belgium gained control of Prima Donna in 1990 and began to change its production of primarily only bras for full-busted women into a production of lingerie to “shape the body and mind of women.” In 1981 Van de Velde brought forth Marie Jolie. It later emerged into Marie Jo. The design team in Finland began testing women of all shapes and sizes to see just what they loved best about lingerie. Marie Jo designers then began to craft this lingerie using high quality, hand-selected materials with laces, bright colors and extensive detailing. Marie Jo's opaque fabrics and graphic prints quickly put the brand ahead in the world of fashion.
Marie Jo consistently pays attention to the fit and quality of all of their lingerie. Each item receives thirty minutes of manual work before it even reaches the warehouse. The fabrics are both hand cut and sewn by Marie Jo specialists. Marie Jo is best known for their strapless bras. Not only sewn with the idea of elegance, but also with an idea of comfort allowing the woman to move freely throughout the day. Marie Jo takes pride in knowing the women who wear their lingerie will walk out the door feeling confident in their own skin. Many of the lingerie products are designed to quickly cross over from day into night. The Avero collection allows the Marie Jo woman to wear a patterned fabric with embroidered lace and convertible straps. These straps can transform any outfit from day into night. The clean lines and cozy quality allow not only wearers of this collection, but of all other Marie Jo collections to easily wear the lingerie with many types of clothing.
Customers rave about the Marie Jo Avero Multi-positional bra saying the shape gives lift, but provides comfort and security. Other customers say the multi-way straps are the best thing about the bra besides the elegance as the straps are easy to change in order to fit whatever outfit you are wearing that moment. Customers say after shopping for the perfect lingerie for many years they finally found it in the Marie Jo collection because of the comfort and quality.
Marie Jo is one of the front runners in the world of stylish lingerie. It continues to grow and evolve each day along with the modern woman. Marie Jo Boutiques are popping up all around the world. Defining style and class the Marie Jo woman hits the pavement in the morning feeling a sens of perfection.