Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
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3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.
Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more.
Maidenform panties are equally as popular and are available in a vast selection of styles and colors. The tanga panty is a perennial favorite for both comfort and sexiness. Other styles include boy shorts, hipsters, bikinis and thongs. You'll find fun designs, too, like heather stripes, stretch lace and animal prints. Maidenform colors will jazz up your panty wardrobe--aside from wardrobe basics like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.
Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve. With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll turn to again and again.