Since the 1920's, Maidenform has been putting women in lingerie that fits beautifully, is constructed with care and offers great value. From their first bra, a two-cup design that revolutionized the market, the brand has remained committed to lingerie for women of all shapes and sizes. Bras come in a variety of styles to lift and shape. And there's a Maidenform bra for every outfit in your wardrobe, from seamless contour t-shirt bras through demi-cups, uplift bras and their popular strapless bras. Maidenform also offers a variety of panty styles, including briefs, boyshorts and bikinis. Whether you prefer a seamless basic panty or a lacy hipster, Maidenform's got it.
Maidenform stays ahead of the fashion curve, too, with modern and youthful styles for the young and young-at-heart. They are constantly creating new collections that respond to what we women want most--a uniquely comfortable fit in a wide choice of styles. Whatever silhouette and shape you prefer, you can expect supportive, comfortable and beautiful lingerie from Maidenform.
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
* Always free standard US shipping on orders over $70