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30% off Lilyette. Excludes Value Pricing. Prices as marked.
The Lilyette bra collections offers the full-figure woman beautiful solutions that boost her confidence and embrace her curves with exquisite comfort, fit and support. From minimizers to full coverage bras, Lilyette Plus-size has something for almost all full-figure women,
allowing them to celebrate their shape and look even better in their clothes.
Lilyette, for years, has been known as the go-to brand for minimizer bras. A minimizer bra is one that is designed to reduce breast projection. Many women prefer this style because they like to wear a button-down blouse or henley t-shirt top and not have the buttons looking like they are going to pop open. Lilyette minimizer bras, by reducing one's breast projection and moving the breast tissue around the body, mitigate this look.
The Lilyette brand really starts at a C cup and goes up to a DDD cup. So, Lilyette understands the full figure woman and her desire not to wear bras that look utilitarian. Lilyette strives to give their bras a feminine and soft look with pretty details of embroidery or lace. But at the same time, they provide unparalleled support and fit. And, it's also worth mentioning that Lilyette bras, along with being great looking, come at a great price value as well.
Lilyette has designed some bras to address the dreaded 'back fat' issue. Known as back smoothers, Lilyette feels they have created innovative technology that is actually built into the back of these bras to eliminate back bulge, thus making it disappear under clothes.
Strapless bras are always a challenge for the full busted woman, and Lilyette has designed several to address this need. In fact, Lilyette is the only company currently making a strapless minimizer bra. That's right, a woman can experience the best of two bra types with this Lilyette tailored strapless minimizer bra. This bra offers a woman security in knowing that there will be no slippage, and a clean, seamless flawless look beneath clothes or special occasion dresses. And, this nifty bra can also convert to halter or criss-cross styling with the removable straps, which are included.
Another Lilyette bra is known as the Absolute Solutions bra . This bra uses new technology that sonically fuses 3 different pads into one cup shape - each pad with its own unique qualities. One pad is firm to provide breast lift, another pad is uniquely placed along the side to provide shape, and the third pad to insure modesty. All of this guarantees a bra with full support and leaves the wearer feeling comfortable yet confident that she looks great.
The newest innovation at Lilyette is their Dream Bra Collection. With a new wire design, there will be no digging, no poking, and no pinching from your underwire any more. Their Dreamwire designed into their Dream Bra Collection is supposed to be the world's most comfortable underwire. So comfortable in fact, that you simply must wear it to believe it.
Lilyette Intimate Apparel is a division of Maidenform, Inc. Maidenform purchased the Lilyette brand back in 1995 when it was a brand aimed at the full figure consumer. Since its purchase, Maidenform has kept Lilyette's objective and continues to focus on the full figure and full busted woman.