Women wanting the newest designs and innovative styles look to Lily of France for their lingerie needs. For over 75 years, Lily of France has been bringing comfort and fashion to the modern day woman. Lily of France first made their name in the early 1900s when French inspired styles hit America. With their sexy and seductive fashions, Lily of France quickly became a favorite of women. One of their best known pieces hit the scene in the 1970s forever changing the brand and the world of lingerie. During the time when a movement to ban bras tried to take over women's lingerie, Designer John Kloss created a bra made of sheer, stretchy material to seem hidden under clothing. Lily of France also is credited for creating one of the first convertible bras with straps that adjusted to different types of outfits. Different bras in the Lily of France collections feature gel pads for natural enhancement, sports bras with lining that wicks away moisture and adjustable front closures for cleavage control. Lily of France uses fabrics such as microfiber, nylon and cotton for the highest level of comfort. The designs continue to move forward in the fashion world creating new designs and keeping women on top of the lingerie world.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!