Women wanting the newest designs and innovative styles look to Lily of France for their lingerie needs. For over 75 years, Lily of France has been bringing comfort and fashion to the modern day woman. Lily of France first made their name in the early 1900s when French inspired styles hit America. With their sexy and seductive fashions, Lily of France quickly became a favorite of women. One of their best known pieces hit the scene in the 1970s forever changing the brand and the world of lingerie. During the time when a movement to ban bras tried to take over women's lingerie, Designer John Kloss created a bra made of sheer, stretchy material to seem hidden under clothing. Lily of France also is credited for creating one of the first convertible bras with straps that adjusted to different types of outfits. Different bras in the Lily of France collections feature gel pads for natural enhancement, sports bras with lining that wicks away moisture and adjustable front closures for cleavage control. Lily of France uses fabrics such as microfiber, nylon and cotton for the highest level of comfort. The designs continue to move forward in the fashion world creating new designs and keeping women on top of the lingerie world.