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30% off Lily of France. Excludes clearance and value priced items. Price as marked.

Lily of France has been a trendsetter in lingerie design for almost a century. Women find what the look, feel and size they desire when shopping Lily of France. The collections include sleek microfiber pieces as well as underwire, push-up bras, sports bras and t-shirt bras. Lily of France even featured one of the first bras with an adjustable front closure so women could control their cleavage. Innovative, stylish and comfortable, Lily of France promises to keep fashion moving forward.

French designs hit the fashion world in the early 1900s. The sexy and seductive styles were a welcome addition to the world of lingerie. Lily of France opened their doors in 1915 in New York. Designer John Kloss helped Lily of France became a household name in the 1970s when he designed the “glossie” bra. This design stemmed from the “ban the bra” movement during that time. Kloss made this bra from stretchy, sheer material so that it appeared not to exist. The design was seamless and underwired so it still gave women the support they needed. Lily of France also created one of the first bras to have convertible straps so they women could change the look and style to go with their outfit. Lily of France was acquired by Fruit of the Loom in 2007. They continue the legacy to keep up with the trends and produce new designs for women to be supported and happy.

One of the best-selling Lily of France bras is the In Action Sport Bra. It uses a construction that provides a high level of support and comfort. The CoolMax lining wicks away moisture unlike any other sports bra many women have owned. Another hit are the Lily of France push-up bras. They feature gel pads for natural enhancement. The gel pads are almost weightless with a soft, natural feel.
Lily of France received's 2010 Undie Award for Favorite Sports Bra. They also have been showcased in many magazines including “Good Housekeeping's” Best Bra for the Lily of France Gel Touch Tailored Bra. also praised this bra as the best sports bra for its gel padding, lift and adjustable straps.

Lily of France customers cannot say enough about the support and comfort of the bras. One woman who bought the Gel Touch Strapless Bra said, “I have bought many many strapless bras in my time and each time I thought I finally bought the right one, I ended up being very dissatisfied. I finally found the one that really fits and stays perfectly.” Women love the Extreme Options Push-Up Underwire Bra because of its versatility. The straps can be worn traditional, close inset, criss-cross and halter style to fit with whatever outfit you are wearing that day or night.

Lily of France uses their classic, timeless designs to help women feel blanketed in comfort and at the top of their game. They use their innovative techniques and knowledge of what women love in their bras to continue to move forward and blast the doors off of the lingerie world.



© 2014 Andra Group, LP - Friday, December 19, 2014 (A2).