Josie by Natori at HerRoom
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Why Buy Josie by Natori?   Luxury and distinctive style are the hallmarks of Josie Natori lingerie. With Josie, the brand goes young and bold. From contour push-up bras to lacy bralettes and longline balconettes, the line is suffused with color, pattern and dramatic design. Small-to-average sized women ready for something new will love the engaging, contemporary, always surprising style of Josie lingerie.
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Josie by Natori Peek-A-Boo Contour Underwire Bra 832182
Light CafeBlack
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Josie by Natori Peek-A-Boo Contour Underwire Bra
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The Josie By Natori Peek-A-Boo Contour Underwire Bra 832182 shapes and supports the bust with lightly padded underwire cups. Features sheer lace and mesh overlay on cups. Josie By Natori's Peek-A-Boo Contour Underwire Bra is made of nylon/Lycra spandex and with a 100% polyester lining.
$48.00 Now: $34.95
Josie by Natori 832182 reviews

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Josie by Natori Shine Unlined Molded Underwire Bra 834180
Light Cafe/Cameo RoseCoral Island/Coral
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Josie by Natori Shine Unlined Molded Underwire Bra
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The Josie By Natori Shine Unlined Molded Underwire Bra 834180 has a stretch, seamless, semi-sheer cup with a lustrous sheen. Covered elastic at top edge of cups for fit. Stretch cup adjusts to slightly different size breasts. Josie By Natori's Shine Unlined Molded Underwire Bra is made of nylon/spandex.
$38.00 Now: $24.95
Josie by Natori 834180 reviews

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Josie by Natori Shine Thong 850180
Light CafeCoral Island
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Josie by Natori Shine Thong
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The Josie By Natori Shine Thong 850180 has a stretch lace waistband and a sheer mesh body with cotton-lined crotch. Rear has ruched vertical elastic and a satin bow at center top. Josie By Natori's Shine Thong is the essence of sexiness. Made of nylon/spandex.
$16.00 Now: $9.95
Josie by Natori 850180 reviews

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Josie by Natori Bardot Thong 857144
DiamondPurple
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Josie by Natori Bardot Thong
Josie by Natori 857144 reviews
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The Josie By Natori Bardot Thong 857144 is incredibly sexy, with stretch lace front panel and narrow thong panel. Josie By Natori's Bardot Thong has an asymmetrical cotton knit crotch lining. Designed to match Josie By Natori Bardot 3/4 Underwire Bra 847144.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 02, 2015
$16.00 Now: $9.99
Josie by Natori 857144 reviews

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Josie by Natori Bardot 3/4 Underwire Bra 847144
DiamondDeep Plum/Pool
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Josie by Natori Bardot 3/4 Underwire Bra
Josie by Natori 847144 reviews
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The Josie By Natori Bardot 3/4 Underwire Bra 847144 features padded support slings along the bottom and side of the stretch lace cups for natural-looking uplift. Made of stretch floral lace for retro romance. Josie By Natori's Bardot 3/4 Underwire Bra has a 3-hook, 3-column hook-and-eye closure with brightly-colored coated metal eyes. Designed to match Josie By Natori Bardot Thong 857144.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: March 31, 2015
$48.00 Now: $34.95
Josie by Natori 847144 reviews

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Sized up to DD (D2) cups
Josie by Natori Playdate Day Bra 837178
Cafe
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Josie by Natori Playdate Day Bra
Josie by Natori 837178 reviews
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The Josie By Natori Playdate Day Bra 837178 gently supports and shapes the bust with wireless, triangle cups. Josie By Natori's Playdate Day Bra is made of polyester/nylon/cotton/Lycra spandex.
Featured Review:
Margo from Suffern, NY, USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: April 23, 2015
$28.00 Now: $19.95
Josie by Natori 837178 reviews

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Josie by Natori Playdate Low Rise Hipster Panty 855178
Cafe
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Josie by Natori Playdate Low Rise Hipster Panty
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The Josie by Natori Playdate Low Rise Hipster Panty features a super-soft stretch knit body with breathable stretch mesh at front sides. Josie by Natori's Playdate Low Rise Hipster Panty is made of nylon/spandex.
$18.00 Now: $9.99
Josie by Natori 855178 reviews

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Josie by Natori Playdate T-Back Front Close Contour Bra 831178
CafeSmoke/Ivory
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Josie by Natori Playdate T-Back Front Close Contour Bra
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The Josie by Natori Playdate T-Back Front Close Contour Bra 831178 features the convenience of a front closure and back straps that stay hidden under racerback tops Josie by Natori's Playdate T-Back Front Close Contour Bra is made of polyester, cotton and spandex.
$42.00 Now: $29.95
Josie by Natori 831178 reviews

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Josie by Natori Heavenly Balconette Contour Bra 833179
Cameo RoseBlack/Frost Pink
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Josie by Natori Heavenly Balconette Contour Bra
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The Josie By Natori Heavenly Balconette Contour Bra 833179 is sexy and flirty with lace overlays on cups, sheer mesh sides and small keyhole at center. The lightly padded, underwire cups shape and support the breasts. Josie By Natori's Heavenly Balconette Contour Bra is made of polyester/nylon/spandex.
$46.00 Now: $34.95
Josie by Natori 833179 reviews

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Josie by Natori Playdate Demi Contour Bra 833178
CafeFreesia/Blue InkLight VioletSmoke/Ivory
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Josie by Natori Playdate Demi Contour Bra
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The Josie By Natori Playdate Demi Contour Bra 833178 supports and shapes the bust with lightly padded, underwire cups. A sheer mesh with polka-dots add personality to the bra. Josie By Natori's Playdate Demi Contour Bra is made of polyester/nylon/cotton/Lycra spandex.
$42.00 Now: $29.95
Josie by Natori 833178 reviews

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Josie by Natori Wild Flower Tanga Panty 854169
Ivory/BlushSmoke/Citrus
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Josie by Natori Wild Flower Tanga Panty
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The Josie By Natori Wild Flower Tanga Panty 854169 features a sheer floral lace front panel and a microfiber back panel. Josie By Natori's Wild Flower Tanga Panty has a ruched center back seam. Designed to match Josie By Natori Wild Flower Bralette Bra 847169.
$18.00 Now: $9.99
Josie by Natori 854169 reviews

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Josie by Natori Wild Flower Bralette Bra 847169
Ivory/BlushPetal
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Josie by Natori Wild Flower Bralette Bra
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The Josie By Natori Wild Flower Bralette Bra 847169 features sheer stretch floral lace along the front with microfiber sides and back. Josie By Natori's Wild Flower Bralette Bra has 2-part, unlined, wireless cups have center vertical seaming and a covered elastic underband for shape and support. Designed to match
  • See matching Josie By Natori Wild Flower Tanga Panty 854169.
  • $28.00 Now: $19.95
    Josie by Natori 847169 reviews

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    Josie by Natori Femme Contour Push Up Bra 832136
    Dagat PrintCafe/DiamondChin Chin LeopardCosmo Pink Sun BleachCosmo Pink/Pop PeachLaila/Josie Red PrintBlueberry/Hot PinkXanadu PrintBlack JosieRed
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    Josie by Natori Femme Contour Push Up Bra
    Josie by Natori 832136 reviews
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    The Josie by Natori Femme Contour Push Up Bra 832136 features medium graduated foam padding for cleavage enhancement. Josie by Natori's Femme Contour Push Up Bra is made with silky soft microfiber and a contrast color trim. Designed to match Josie By Natori Cheeky Fishnet Overlay Thong 850139.
    Featured Review:
    Laura from Longmont/Colorado/US
    Height: Average Height (5'4"-5'8")      Age: Teen
    Posted: March 09, 2013
    $19.95 - $29.95
    (some colors on sale)
    Josie by Natori 832136 reviews

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    Sized up to DD (D2) cups
    Josie by Natori Bardot Contour Plunge Bra 830144
    Light Cafe/BlushOrange/Blushing PinkBlack/Grey
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    Josie by Natori Bardot Contour Plunge Bra
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    The Josie By Natori Bardot Contour Plunge Bra 830144 features smooth, seamless cups with microfiber overlays and feminine lace at lower front and sides. Fully adjustable straps. Josie By Natori's Bardot Contour Plunge Bra is made of nylon/spandex.
    $46.00 Now: $34.95
    Josie by Natori 830144 reviews

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    Josie by Natori Amp'd Sport Cami Bra with Removable Pads 839170
    Diamond/Pop PeachCosmo Pink/Pop PeachFlamingo/Yellow OrangeBlack/Pink Lightning
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    Josie by Natori Amp'd Sport Cami Bra with Removable Pads
    Josie by Natori 839170 reviews
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    The Josie By Natori Amp'd Sport Cami Bra with Removable Pads 839170 has wireless cups with removable light padding. Josie By Natori's Amp'd Sport Cami Bra with Removable Pads features a mesh overlay along the bottom front and back panel.
    Featured Review:
    TheUndies.com from
    Height: Average Height (5'4"-5'8")      Age: Teen
    Posted: April 12, 2014
    $29.95 - $34.95
    (some colors on sale)
    Josie by Natori 839170 reviews

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    Josie by Natori Amp'd Sport Tank 847170
    Soft Pink/DiamondYellow Orange/FlamingoBlack/Royal Purple
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    Josie by Natori Amp'd Sport Tank
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    The Josie By Natori Amp'd Sport Tank 847170 features a microfiber body with mesh at the top center front and along racerback. Josie By Natori's Amp'd Sport Tank has lined, wireless cups.
    $48.00 Now: $29.95
    Josie by Natori 847170 reviews

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    Josie by Natori Jetset T-Back Front Closure Contour Bra 835132
    Cafe/Blushing PinkBlack/grey
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    Josie by Natori Jetset T-Back Front Closure Contour Bra
    Josie by Natori 835132 reviews
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    The Josie by Natori Jetset T-Back Front Closure Contour Bra 835132 has a T back and light foam padding for subtle cleavage enhancement. Josie by Natori's Jetset T-Back Front Closure Contour Bra features a sexy fishnet overlay on the cups and T back. Designed to match Josie By Natori Hippi Fishnet & Lace Hipster Panty 853138.
    Featured Review:
    TheUndies.com from
    Height: Average Height (5'4"-5'8")      Age: Teen
    Posted: March 31, 2015
    $38.00 Now: $24.95
    Josie by Natori 835132 reviews

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    Sized up to DD (D2) cups
    Josie by Natori Addictive Low Rise Thong 850161
    Cafe/Light BlueBlack/Kitten Print
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    Josie by Natori Addictive Low Rise Thong
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    The Josie By Natori Addictive Low Rise Thong 850161 features a super soft front panel and a sheer lace back panel. Josie By Natori's Addictive Low Rise Thong has a bow at top center back.
    $12.00 Now: $8.99
    Josie by Natori 850161 reviews

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    Josie by Natori Mya Contour Underwire Bra 832118
    Pink Lightning/PlumPink Sorbet/CeleryOrangina/BlushDiva Blue/Red Violet
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    Josie by Natori Mya Contour Underwire Bra
    Josie by Natori 832118 reviews
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    The Natori Josie Mya Contour Underwire Bra 832118 is supportive and well fitting. The straps feature an embossed leopard pattern. Natori Josie's Mya Contour Underwire Bra has contour, underwire cups with light padding for modesty.
    Featured Review:
    iulia from houston TX USA
    Height: Petite (5'3" and under)      Age: 40s
    Posted: July 11, 2015
    $24.95 - $29.95
    (some colors on sale)
    Josie by Natori 832118 reviews

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    Sized up to DD (D2) cups
    Josie by Natori Etoile Pop Up Push-up Contour Bra 831133
    Diamond/CafeBlack/Soft Pink
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    Josie by Natori Etoile Pop Up Push-up Contour Bra
    Josie by Natori 831133 reviews
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    The Josie by Natori Etoile Pop Up Push-up Contour Bra gives you great support and cleavage with medium graduated push-up padding. Accented with contrast mesh cup overlays and stretch floral lace sides. Josie by Natori's Etoile Pop Up Push-up Contour Bra is made of nylon/spandex.
    Featured Review:
    AP from New York
    Height: Petite (5'3" and under)      Age: 30s
    Posted: May 21, 2014
    $46.00 Now: $29.95
    Josie by Natori 831133 reviews

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    Sized up to DDD (D3) cups




    Josie by Natori carries the most prestige of the Natori design house's brands. In the language of style, the name Natori stands for luxury, fashion, and femininity. It's a fabulous collection that carries on the designer's famous East/West design philosophy. Begun in 1977 as a one-woman venture, the Natori empire has grown into a powerful force within the lingerie industry. The company’s success is based on an extraordinary track record of innovation, design sophistication, and quality that has forever changed the nature of the fashion business.

    Josie by Natori, a fun and slightly bolder line, is designed for the contemporary customer who loves bras and panties with curvy silhouettes, dramatic details, whimsical prints, and playful loungewear in engaging colors. Bras are offered in both molded and contour/t-shirt, as well as bralettes, longlines and sports bras in energetic brights. Panties are offered in low, mid and high rise. 

    Today The Natori Company has both couture and more moderately-priced brands, all sharing a distinct design vocabulary, but each with its own personality, price range and customers. At the top of the range is The Josie Natori Collection, a lifestyle collection that encompasses pieces designed to be worn both at home and out on the town. Characterized by luxurious fabrics and modern silhouettes, these versatile “soft separates” are in a category of their own.

    The Natori Collection features fine laces, exclusive prints - many with a distinctive East/West sensibility - and such hand-worked details as intricate embroidery that speak to the woman with an appreciation for quality and a taste for luxury. A licensing agreement with Dana-Co extends the polished look to Natori bras and underwear.

    Growth for Natori has always been an organic process building upon the core strengths of the company, including an intuitive understanding of women’s lifestyle needs and wants. Fall of 2006 brought the launch of Natori Home, a collection of home textiles including bedding, bath, and other accessories. The new collection is the result of a licensing agreement with JLA Home. Today The Natori Company, headquartered in New York City, employs more than 600 people at its manufacturing plants in the Philippines, and utilizes manufacturing facilities and resources in Turkey, China, and Southeast Asia.

    Consistently ranked by affluent women as one of the world’s most recognizable luxury brands, Natori has grown substantially while remaining committed to the vision that inspired Josie Natori from the start.

    "I believe you must remain true to your identity, as a person and as a company," says founder and CEO Josie Natori. "At each step in our evolution we ask ourselves, Is this consistent with our philosophy? The design and quality must be true to the Natori aesthetics and sensibility. I guard that with a passion!"

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